Marketing Book Reviews

Need to brush up on a topic or just after some weekend reading? We'll help you sort the meh from the wow. >>

Interview with a Marketer

Learn how the experts make marketing magic in this interview series. >>

Guest Blogging

Have something to share? See how to submit a guest post. >>

Social Media

What's the latest in social media? Learn to be more effective with your campaigns.


Are you still unleashing the power of WordPress for your website? Find tips, tricks and how-to's.


Such a broad topic but we don't have space for that many tiles. Mainly digital, with bits of print and TVC thrown in.


The eternal question: how do I best manage my career? We hope these posts help.

Latest Blog Posts


Tourism Social Media at #HootUpYVR

Like many of the Hootsuite Ambassadors, I’ve always had HootUp envy. Sure, we’re invited to run our own HootUps (community-lead Hootsuite events), but it’s not the same as the ones...


Campaigns that Shook the World – Book Review

Rita Skeeter came to mind often while reading Campaigns that Shook the World by Danny Rogers. Maybe my expectations were out, but I was expecting an in-depth look at some...


Tips for Great Smartphone Photography

We all know the benefits of great photography. According to a recent HubSpot study, tweets with images get 18% more click-though, and blog posts are shared twice as often. I...


Little Rice – Book Review

I’ve lived in two countries and spend a lot of time in a third, but they’re all rather homogenous. All are English-speaking and tech-enabled. Your phone runs either iOS or...


Four Things I Learned Running My First Google AdWords Campaign

Recently I ran my first Google AdWords campaign. OK, well technically not my first campaign. I ran lots of campaigns while working with Marchex a few years ago. This was...


Valuable Content Marketing – Book Review

Do you feel like you missed the boat with content marketing? For some, it’s a big change from previous marketing strategies. How can sharing your secrets and empowering your audience...