Marketing Book Reviews

Need to brush up on a topic or just after some weekend reading? We'll help you sort the meh from the wow. >>

Interview with a Marketer

Learn how the experts make marketing magic in this interview series. >>

Guest Blogging

Have something to share? See how to submit a guest post. >>

Social Media

What's the latest in social media? Learn to be more effective with your campaigns.

WordPress

Are you still unleashing the power of WordPress for your website? Find tips, tricks and how-to's.

Marketing

Such a broad topic but we don't have space for that many tiles. Mainly digital, with bits of print and TVC thrown in.

Career

The eternal question: how do I best manage my career? We hope these posts help.

Latest Blog Posts

Top-of-Mind-Featured

Top of Mind – Book Review

As marketers, we’re all trying to be top of mind for our audiences. Whether it’s families wanting a hotel, a potential client, or a conference organizer needing a keynote speaker....

Featured-Myths-of-PR

The Myths of PR – Book Review

Reading the Myths of PR by Rich Leigh took my back to the first semester of my public relations degree. My initial lecturers were former News Ltd journalists turned jaded...

Gladiators-Pirates-and-Games-of-Trust-Featured

Gladiators, Pirates and Games of Trust – Book Review

Gamification isn’t game theory, but I suspect most marketers are like me and not actually know what game theory is. That’s what I was hoping to learn from Gladiators, Pirates...

ssl-certificate-featured

Why your WordPress site needs an SSL certificate

This morning Blue Host emailed offering me a free SSL certificate for one of my WordPress sites hosted with them. I’ve been meaning to add one to TapDancingSpiders.com but wasn’t...

Art-of-Invisibility-Featured

The Art of Invisibility by Kevin Mitnick – Book Review

You may be questioning why a digital marketer would encourage reading the Art of Invisibility. It’s a book teaching how to hide your online life. Hiding online actions does tend...

super-bowl-ads

Super Bowl Ads 2017 – Who Was Great?

Note: Thanks to all who’ve been checking in for the Super Bowl ads. The list of great ads is now complete.  Maybe it’s because I’m more marketer than advertiser. Maybe it’s...