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Book Review: FMCG: The Power of Fast-Moving Consumer Goods

This book will save students a lot of time. FMCG: The Power of Fast-Moving Consumer Goods by Greg Thain and John Bradley tells the histories of nearly 30 FMCG companies. I originally used the word stories, but these are old, established…
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Hootsuite Ambassador’s Favorite Business Books for 2014

Are you looking for some holiday reading? The Hootsuite Ambassadors have come to the rescue with their favorite business books for 2014. What can be better than a team of talented social media types curate a list for you? Looking…
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Book Review: Targeted

I told a friend I was reading Targeted by Mike Smith. She asked “how could you write a book on SEM? Search engine marketing moves too fast”. She’s right. Targeted was a NetGalley offering I pounced on. Targeting has been…
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