Marketing Book Reviews

Need to brush up on a topic or just after some weekend reading? We'll help you sort the meh from the wow. >>

Interview with a Marketer

Learn how the experts make marketing magic in this interview series. >>

Guest Blogging

Have something to share? See how to submit a guest post. >>

Social Media

What's the latest in social media? Learn to be more effective with your campaigns.

WordPress

Are you still unleashing the power of WordPress for your website? Find tips, tricks and how-to's.

Marketing

Such a broad topic but we don't have space for that many tiles. Mainly digital, with bits of print and TVC thrown in.

Career

The eternal question: how do I best manage my career? We hope these posts help.

Latest Blog Posts

Audience-thinking

Is your audience thinking about you?

Have you seen this cartoon by Tom Fishburne? It’s an old one now but often on my mind in discussions about audiences. Actually in discussions about all marketing really. Those...

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Burgers and Business with Facebook Advertising

Facebook emailed an invite to join them for burgers last week and well when Facebook email, you show up. The Burgers and Business event is part of Facebook Advertising’s focus...

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19 Tools for iPhone Video Projects

Are you using video for your brand? We’ve all seen the stats on the benefits of video. It’s engaging and personal. It’s also expensive and difficult. Well, it used to...

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The Social Church – Book Review

People are often confused why a marketer is working digital communications for a faith organization, and Justin Wise sums it up well in The Social Church. To paraphrase him, the...

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Fire Up by Debra Trappen – Book Review

Finishing my Masters degree meant marketing book reviews were put aside for a bit. I have a couple of others lined up but when Debra Trappen announced a book tour...

Bus Seat

How to manage a crisis via social media when it’s not your crisis

Yesterday morning was the fourth time I’ve had to go to a client or executive and suggest we publicly respond to a crisis. Three shootings and a terrorist bombing. This...