An old man’s scent has become sexy again

This entry was posted by on Wednesday, 14 July, 2010 at

Old-Spice-GuyToday is the day Old Spice became the scent for men to have, thanks to a beautifully executed social media campaign.

Mashable have said it best here, but essentially the gorgeous man from the TV campaign launched in February this year has spent the day responding to fans’ Tweets. All responses have been posted on Old Spice’s YouTube channel and linked through to their facebook fan page too. Media coverage is now international and I suspect Old Spice would be a Twitter trending topic, even if it wasn’t sponsored.

This is a campaign to be talked about for years – and not just for that body.

Bianca Smith (171 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.


2 Responses to “An old man’s scent has become sexy again”

  1. Fleur

    I agree, that was a truly great marketing campaign. It certainly has brought the what was the old grandpa fragranced toiletries into the future. Blue Stratos take note!!!

  2. Bianca Smith

    Hey Fleur, I know we discussed this at the time via facebook. I’m looking over the old posts because I just added a new wordpress plug-in that re-shares them.

    I’m now a little embarrassed by the sexism in my comments. It’s true, Isaiah Mustafa does have an amazing body, but he’s talented too.


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