An old man’s scent has become sexy again

This entry was posted by on Wednesday, 14 July, 2010 at

Today is the day Old Spice became the scent for men to have, thanks to a beautifully executed social media campaign.

Mashable have said it best here, but essentially the gorgeous man from the TV campaign launched in February this year has spent the day responding to fans’ Tweets. All responses have been posted on Old Spice’s YouTube channel and linked through to their facebook fan page too. Media coverage is now international and I suspect Old Spice would be a Twitter trending topic, even if it wasn’t sponsored.

This is a campaign to be talked about for years – and not just for that body.

Bianca Smith (164 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

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One Response to “An old man’s scent has become sexy again”

  1. Fleur

    I agree, that was a truly great marketing campaign. It certainly has brought the what was the old grandpa fragranced toiletries into the future. Blue Stratos take note!!!


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