There’s no easy answer to SEO and social media

This entry was posted by on Monday, 21 March, 2011 at

I’m always surprised how many experienced marketers and communicators just don’t get search engine optimization (SEO) and social media.

Last week I was asked how to get to the top of Google. My response to generate more optimized content didn’t go down very well. They were wanting a quick ‘fix’ that wouldn’t involve any work.

Also last week, I read a blog post by Julien Smith, titled ‘How to Survive the Social Crash’. Smith warns of the pending implosion of the social media industry. While I agree that social media is over-rated, Smith has exaggerated the situation and he, himself, fails to understand that social media is just another marketing and communications tool. Just like public relations and advertising.

What’s the solution for these two situations? It’s easy – go back to your marketing basics. Identify the target audience. Ask what is the objective. What will be the best tactics to achieve this? How do we measure the outcomes? Focussing on these will give you success. Unlike wanting an easy ride to the top of Google or putting all your eggs in the social media basket.

Bianca Smith (147 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

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