Archive for December, 2011
Search Engine Marketing is about being compelling… not creepy
When I was first at university, a friend and I would watch television advertisements and compete to pick the target audience first. Later, I took it a step further to pick the advertiser’s goal. I’m struggling with this one… The keywords are perfect to target the vlogbrothers and their fans. However, Google continually reminds us [...]
Posted: December 13th, 2011 under communications, Marketing.
Tags: Advertising, Audiences, Marketing, Nerdfighters, Search Engine, SEM, Vlogbrothers
Comments: none
The Wiggles show how crisis management should be done
Videos like this make me miss event management. What would you do if you arrived at your summer venue to find it a flooded mess? I love the way the team jumped in to get it fixed, had the Wiggles outside explaining the delay to thousands of fans and ticked all the crisis management boxes. [...]
Posted: December 12th, 2011 under events, Public Relations.
Tags: Crisis Management, Event Management, events, Flood, The Wiggles
Comments: none