The Wiggles show how crisis management should be done

This entry was posted by on Monday, 12 December, 2011 at

Videos like this make me miss event management. What would you do if you arrived at your summer venue to find it a flooded mess? I love the way the team jumped in to get it fixed, had the Wiggles outside explaining the delay to thousands of fans and ticked all the crisis management boxes. What could have been fans hitting the internet to complain was only a 30 minute delay to the show. Watch and learn.

Disclaimer: I used to work in merchandise sales for the Wiggles in Australia. I can’t take credit for their event and crisis management awesomeness, but I can praise them for it.

Bianca Smith (160 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

Author Info


Leave a Reply