Search Engine Marketing is about being compelling… not creepy
When I was first at university, a friend and I would watch television advertisements and compete to pick the target audience first. Later, I took it a step further to pick the advertiser’s goal.
I’m struggling with this one…
The keywords are perfect to target the vlogbrothers and their fans. However, Google continually reminds us to make the image compelling enough to get people to click. That’s compelling, not creepy.
Display network ads are great for branding. Is he trying to brand himself? Gain awareness of his love of Hank and John Green, aka the Vlogbrothers? I’m older than the typical teen/young adult nerdfighter (as the vlogbrothers fans call themselves), but all this ad has done is frighten me.
If anyone knows the goal of this campaign or who this guy is, please let me know. There is no way I’m clicking the ad.
Check out the video and the Vlogbrothers here.