When to break the rules of research

This entry was posted by on Sunday, 15 July, 2012 at

My lecturers would tear up my degrees if they saw the research project I’m doing with IABC/Seattle.

There was no written literature review, no demographic questions in the survey, and only two survey questions. It is the most successful research I have done.

The two questions ask what the chapter most wants to know from the members: which services do they like most, and which they could do without.

While this initially appears too simplistic, it’s supported by 16 hours and 50mb of data analysis. One of the aims was to get honest answers from the 150 local members. We decided we could only get that with total anonymity and having a small population means demographics would link responses with members. plus, the 50mb of data gave us a strong member profile.

So the survey is short to fit with our members’ limited time and so far the response rate exceeds my expectations.

As a bonus, Whitney Keys of Seattle PI agrees with keeping it simple. Thanks for your support, Whitney.

Bianca Smith (166 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

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