Cheer Up Mitt! – How far is too far in topical advertising?

This entry was posted by on Monday, 3 December, 2012 at

If you were downtown Seattle in the weeks immediately after this year’s election, you may have seen this billboard.

Roku, online streaming television hardware, ticked all the boxes for great advertising: timely, topical, amusing, clever, relevant to the product/brand. I even heard people using the ad as a meme a block before reaching the sign.

But was it too topical? Chatting recently with a couple of community managers, whose facebook pages each have more than 1 million fans nationwide, I learned of a post without any direct political alliance being pulled because of fan backlash. Another mentioned refusing to post anything that could be possibly construed as political.

A quick Google search doesn’t show any backlash to Roku. However, all images are of this one billboard with mentions of the wider campaign. While Roku have said they printed both banners to cover any outcome, did they choose the sites accordingly?

Does anyone know?

Bianca Smith (171 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.



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