Segmenting or Discrimination?

This entry was posted by on Tuesday, 29 January, 2013 at

A friend and I were collating a data list for an email send this evening. The following ensued:

Internal Communications Manager: But if we don’t include them it’s discrimination!
Marketer: No, it’s segmenting.

It’s all a matter of perspective. And, yes, we did geo-target those people more likely to attend the event. It wasn’t personal.

Bianca Smith (161 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

Author Info


Leave a Reply