SEO for Beginners – Don’t Forget the Content
If you’re a beginner to marketing and SEO, then acting on the advice of format this, add that, etc. will never get you to the top of the Google rankings. It’s not enough.
Great content is just as important. Google wants their search results to be popular, so they also look at how many times links to your site are clicked and how long people stay on your site. The only way you can control that is with great content.
Google even admits this, but it’s all the way down on page 14 of their starter guide.
Creating compelling and useful content will likely influence your website more than any of the other factors discussed here
So write great content first, tweak the tags second, and get your website noticed.