All Communication is Content Marketing

This entry was posted by on Saturday, 7 September, 2013 at

Yelp_content_MarketingYou have a content marketing strategy and calendar. Blog and social media posts are created and curated and engagement stats are recorded. Your job is done, right?

No, not quite.

There are so many other content pieces that can be optimized to be on brand and engaging.

Today Yelp did a great job with their iPhone app update. They could have just written “bug fixes and features added”, but they chose to outline the benefits of the fixes and features, apologize for some features not being included earlier and giving credit to the developers who did the work. It was written in a fun voice. Even though it is verbose, I read it all.

Yelp has set the additional content marketing standard. How will you raise the bar?

 

Bianca Smith (147 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

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