What is Marketing?

This entry was posted by on Sunday, 29 September, 2013 at

Here’s another quick thing that caught my eye while working on some larger posts.

In an interview with David Meerman Scott, he said:

There are four main ways to generate attention:

  • You can BUY attention (this is called advertising)
  • You can BEG for attention (this is called Public Relations)
  • You can BUG people one at a time to get attention (this is called sales)
  • You can EARN attention online by creating great information that your buyers want to consume such as YouTube videos, blogs, Twitter feeds, photographs, charts, graphs, and ebooks—and it is all free

So, what is marketing? It isn’t listed in David’s list, even though each of the items looking like they’re marketing.

They are all marketing. Including the last point, social media is public relations.

Marketing is the research that helps you decide the products or services to produce. It’s the customer identification and segmenting. It’s even the delivery process, and sentiment that comes after the purchase.

I think marketing’s depth gets forgotten with all the new tactics and focus areas we now have. But without understanding audience, and research, and how it all comes together, your social media or public relations won’t be as effective.

Next time someone asks, what is marketing? It’s all of the above.

For those curious about the larger posts I’m working on, they are:

Bianca Smith (147 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

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