What’s your Passion?

This entry was posted by on Tuesday, 7 January, 2014 at

What's Your PassionBeing a generalist digital marketer, I get told frequently that I need to specialize. I consider it, but my passions include learning, helping others, and discovering new things. Not conducive to a narrow-focused marketing career. I can say this because I know and understand my passions, but how can you discover what’s your passion?

Luckily, Jag Randhawa has written the Bright Idea Box. It’s a book about employee engagement and innovation that’s being released later this month, and I thoroughly recommend it for anyone leading a team or organization. As well as some great ideas and examples for engagement, Randhawa includes a brilliant exercise for discovering your passions and ambitions. It’s not central to his book, so I’m sure he won’t mind me sharing it here.

Step One – Take a piece of paper and divide the paper into three equal parts using two lines.
Step Two – Name three individuals, dead or alive, whom you admire the most. These individuals do not have to be related to your work. Write down these names in three separate columns on the paper.
Step Three – For each name, in each column, write three or more qualities you admire in these individuals. These should be qualities, not attributes like money, fame, or title.
Step Four – Analyze the overlaps in qualities among these people. Highlight the similarities, including those that might influence or cultivate the related qualities.

The overlapping qualities you highlights are also your own personal qualities. To recognize readily traits in others, you must share a deep interest in those traits. These qualities may not be as developed in you, but recognizing your interest in these qualities is the first step toward developing them.

Right now, you may not be recognized for those qualities or may not have accomplished as much as your idols, but if you follow your passion and develop these qualities, there is no limit to the amazing feats you can accomplish.

Bianca Smith (157 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.


2 Responses to “What’s your Passion?”

  1. Diane Beason

    Bianca – thanks for this article. I really needed it at this time. I’m currently between jobs and trying to discover (or maybe re-discover) my passion. So I’m going to do this exercise and get the book – not necessarily in that order. Hope you’re doing well!

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