Book Review: The Bright Idea Box

This entry was posted by on Thursday, 16 January, 2014 at

bright-idea-boxLove count – six.

I read an ebook ARC of The Bright Idea Box by Jag Randhawa. As such, I made more annotations in the text than I do with a print copy. Some were detailed, some were to cross-reference items, others were simply the word, love. The Bright Idea Box got six “loves”.

Oops, I’m jumping ahead. It’s a first book by a business author, and was only released this week. Chances are this is the first you’re hearing about it. I should explain its topic.

The Bright Idea Box is a step-by-step guide to simultaneously innovate your business and increase employee engagement. Randhawa mixes his experiences with examples from other companies who do aspects of the MASTER program well. He then formatted it in a linear adoption plan, with workbook exercises, to take you through all that’s needed for implementation. Yes, it’s that practical and Randhawa makes it too easy and compelling not to implement. I love (there’s that word again) the chapter on each stakeholder and how get them on-board. He ran this to improve his team, but it can be done – small or big.

What I like about this book

  • It’s modest. Randhawa doesn’t claim to be world-changing. It’s very much “this worked for me”.
  • Sentences like, “Do employees understand the relationship between the company’s success and their success”, and “You will learn why employees either quit and leave, or quit and stay!”.
  • It’s perfectly practical. I actually noted this twice, but it’s true. Some tips are as basic as training your employees to listen to customers. I’ve worked with a company that charged a large Asian bank more than $1 million with this same advice.
  • Advising accountability in Reports and Dashboards. My comment on this section actually was (I’m blushing already), ” Will the author marry me?”. Jag? – update: I just saw the Amazon author profile. I concede I’m too late.
  • Advice on why this method works better than just a Suggestion Box in the corner. Employees submitting ideas need to show the business case, and there are details on how to support this ensuring implemented ideas support the company’s goals.

What could be better

  • Randhawa has so many great ideas that some could be books or shorts on their own. I love the what’s your passion exercise, I even blogged about it. But, it doesn’t really fit here.
  • The combination of marketing and employee engagement is great, but the link between them isn’t always clear.
  • A couple of times I found myself flicking back to see how we got onto topics. I didn’t read it in one hit, so maybe that was a factor, but the innovation versus invention discussion confused me. The MASTER program’s name could have been reinforced more through the steps.

We all know that with business books you need to pick and choose what you take from it. Do that with this one, but I’m sure you’ll be choosing the vast majority of it. There’s just so much “love” on the pages of the Bright Idea Box.

Bianca Smith (167 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.


One Response to “Book Review: The Bright Idea Box”

  1. An outstanding share! I’ve just forwarded this onto a colleague
    who has been conducting a little research on this.
    And he in fact ordered me lunch because I stumbled upon it for
    him… lol. So let me reword this…. Thank YOU for the meal!!

    But yeah, thanx for spending time to talk about this
    topic here on your site.


Leave a Reply