HootSuite University – Celebrating My New Certification

This entry was posted by on Sunday, 23 February, 2014 at

If you’re learning something and there’s a certification attached, it seems a waste not to sit the exam. This morning I passed the HootSuite University exam.

This week I switched back to HootSuite to manage my social media accounts, and it confused the bleep out of me. It just looks so cluttered and messy. But, Sprout Social is just too expensive to run teams of volunteers; I’ll live with fewer analytics.

My Saturday night was an hour of videos (yes, I’m such a party animal), and my Sunday morning an hour long exam that took 15 minutes.

Achievement Unlocked: HootSuite University
HootSuite Certified Professional

What was HootSuite University like?

I can think of better ways to spend my weekend. OK, it wasn’t that bad, but I did take a few breaks to stop the monotony. Others reviewing the course said it takes four to nine hours, so when the advanced videos (the second class) got a tad dull, I switched to the social media courseware. To be honest that was so basic (really, it defines a Tweet), so I switched to the exams and skipped a lot of videos. After completing these, I discovered they actually aren’t needed to be certified. Yes, that was wasted time. I didn’t need four hours.

There’s no FAQ or instructions on how to actually get certified. The HootSuite University website outlines the benefits and costs, but not which courses are required (they offer lots of courses), or the pass rate. This would have helped. I’m still actually not exactly sure the pass rate. It’s higher than 80%. Oh, and there are 40 questions to be answered within a hour. If you fail, you’re told which answers were incorrect and the chance to sit the exam again immediately. I was a little cheeky and copied my answers down before hitting submit. My 80% on my first attempt was easier to improve upon when I didn’t have to think about the 36 questions I got right when resitting it.

The knowledge I gained in the two classes plus exam needed for certification won’t actually help me be a better social media marketer. It only shows that I can navigate my way around HootSuite and I have the $21 per month to maintain the certification. However, the additional courses and lecture series, along with being listed as a certified social media marketer justifies the price.

Have you completed HootSuite University or another social media certification? What did you think?

Bianca Smith (171 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.


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