Hootsuite University – Six Months Later

This entry was posted by on Saturday, 9 August, 2014 at

HootSuite Certified ProfessionalOne of the most popular pages on here is the post announcing my Hootsuite University certification. Understandably people want to check it before pulling out their credit card. I know I did.

Was Hootsuite University Worth It?

The short answer is yes.

As I mentioned in the original post, I did more work to become certified than I needed to. I could have done three courses, I did 10. I just felt it was too easy with just the three and the instructions weren’t clear. Fortunately the videos were easy to follow and some of the courseware is beginner level. I also had the advantage of having come back to Hootsuite after using Sprout Social for nearly a year.

So, what did I gain apart from $21 of credit card loyalty points each month and my name on a website?

How about a new client? In March I was asked to help a local foundation out with their digital execution for a few weeks. They were a Hootsuite Enterprise client and didn’t have a lot of time to train the contractor. Being Hootsuite University certified meant it was one less thing to train. Oddly, I’m still working with that foundation as their acting Communications Manager.

After my first day with that client I used another benefit of Hootsuite University – the additional training. There are four courses on just Hootsuite Enterprise, but also five sets of videos. The videos take you through how to grow and engage your social media audiences, becoming a social business, best practices and then by department and industry sector. That night I started with the Enterprise then hit the non-profits. The videos are interviews with leaders in those sectors, so you’re not just hearing from the Hootsuite team.

The final favorite benefit is #HSUChat. This was actually the first one I got into and now I’m disappointed I travel between clients and miss it. For those not in a car at 11am on Tuesday, follow #HSUchat for insightful discussion. The topic is generally announced on the Monday and is often lead by a social media manager who has had success in that area. The chat isn’t restricted to Hootsuite University graduates, so just in to the conversation.

There are more benefits, like being listed in the directory, but I don’t know if I’ve directly benefited from that. no one has mentioned that’s how they found me.

Do you have any questions about the certification? Add them in the comments. Oh, and if you’re one of the people Googling to find the Hootsuite University exam answers, just watch the videos and stop being lazy. Don’t deny it, Google Analytics tells all.

Bianca Smith (163 Posts)

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

Author Info


Leave a Reply