Author Archive: Bianca Smith

Bianca is a freelance digital marketer in Seattle. She works with clients big and small, in the US and Australia, on digital marketing, branding, event communications, social media and website content.

Interview with a Marketer: Nelle Baird

Nelle Baird runs MP Cheap Fruit and Veg – one of Australia’s first produce subscription box services. We’re honored to have her join us for our first Interview with a Marketer. This is a new monthly series and we invite…
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Book Review: Got Social Mediology?

What’s with the great marketing books early in the year? Last year had the Bright Idea Box and Brand EsSense. This year we have Got Social Mediology? by Jay Izso. Maybe I loved Got Social Mediology? because Jay is a…
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Australia’s 10 Most Complained About Ads for 2014

We all have New Years traditions, one of mine is a little nerdy. I love the Australian Advertising Standards Bureau‘s annual list of most complained about ads. If you’re not familiar with the Advertising Standards Bureau, it’s an industry body…
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Book Review: FMCG: The Power of Fast-Moving Consumer Goods

This book will save students a lot of time. FMCG: The Power of Fast-Moving Consumer Goods by Greg Thain and John Bradley tells the histories of nearly 30 FMCG companies. I originally used the word stories, but these are old, established…
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