We all know the math. Pitch/approach/email/Tweet/post 100 leads to get ten sales – on a good day. But what happens if all 100 accept your offer?
I’ve just found out.
My products are expertise and time. Time is finite. Darn!
I’m taking as many projects as possible, and helping find others to help with those I can’t. Unfortunately, new posts here have been postponed. It should only be a week or two, but I refuse to entertain you with late night marketing ramblings just to fill space. (We’re ignoring precedent on Instagram from my last flight to Melbourne).
In the meanwhile, check out the great events I’m working on with the PSAMA, complete the new Google Analytics Digital Analytics Fundamentals course, or read a book from my growing list for content marketing.
Regular programming will be returning soon.
July 14 will be monumental for me because I move into my new apartment. It has a room for my home office!
Yes, I’m excited. The office is barely bigger than a closet, but it’s mine. The last few months have been trying with no space, spotty wifi connections and a room mate working night shift.
However, I need your help. What will make this office the center of creative productivity? Lamps, art, special stationery? Let me know in the comments.
Most of you know that I’m now freelancing and ghost writing a twitter profile for Microsoft.
The profile’s persona is a 38-year old male. The audience is pretty much the same.
I did everything correct and created demographic and psychographic profiles of the top influencers, I chat with all the followers and analyze conversation. However, as the last eight weeks have passed, I’ve felt more disinclined to reveal myself to the audience.
Of course they know there’s a ghost writer. Come on, the profile is for plush lobster. I’m worried that if they know I’m female it will change the dynamics.
What do you think? Am I being silly?
OK, this is now a second post about me. I promise it’ll be the last for a long while.
With all this moving on stuff and the short lifespan of social media content, it was time to add more entries to my folio.
My work with Expedia‘s Social and PR team has now been saved. Along with some of the Tweets from Edelman’s 13th Trust Barometer launch in Seattle. And because every blog post needs a photo, the image is one I took at the event. Yes, it was a phone Tweeting in one hand and a DSLR in the other.
Enjoy the projects.
After a particularly trying day several months ago, a dear friend challenged me to follow my career dreams. She meant to monetize my side projects and stay part of the Expedia team. But I don’t do things by halves.
So on Friday I’ll be handing in my IATA card and leaving the world of full-time employment.
Am I scared? A little. Am I excited? Absolutely.
I’m looking forward to working with a range of clients, starting with the BuzzBee and MS Exchange teams. Follow the MS Exchange ambassador, Squeaky Lobster, on twitter to see what we’re up to.
Do you have any freelancing tips and advice?
Also, if you need a hand with your marketing or PR give me a call. It would be great to see how we can work together, or just grab a coffee and chat.