Archive for category Bianca’s Life

The One Year Rule: aka Happy Anniversary to Me

Posted by on Sunday, 6 April, 2014

One-year-ruleI don’t know where I heard about the one year rule for new businesses. I may be making it up, but for the last few months I’ve believed it to exist.

The rule is that it takes one year until a business is successful.

Technically, Tap Dancing Spiders is nearly five years old, but last week was the first anniversary of it being my full-time gig.

What have I learned in the last year?

  1. Sometimes my best isn’t enough. Budgets change, contracts fall through. It’s not personal on me, despite how it may feel. Smile, offer to help in the future, and move on. Keep it positive and they’ll come back.
  2. Take that chance. Yes, it’s scary and it may fail, but I’ve learned things and met people you wouldn’t have otherwise.
  3. The right tools make my day so much easier. This includes FreeAgent – my accounting package, HootSuite Pro, Google Calendar, and my web hosting with IvyCat.
  4. Relationships matter. Whether it’s professional relationships or personal, I need them. I’ve gained projects through professional connections, knowledge shared with all, and most importantly, I’ve learned how much my friends mean to me and I to them.
  5. And the final one is from a Doctor Who quote: We’re all stories in the end. Just make it a good one, eh. It’s been a roller coaster ride, and while it’s starting to steady out, I know there are more dips and turns to come. I’m actually looking forward to writing a book of my experiences, just not yet.

So thank you to all whom I’ve met, worked with, laughed with, … cried with… over the last year. The one year rule is real. Let’s have cupcakes to celebrate.

Clarification on the full-time gig thing. Yes, I was full-time on Tap Dancing Spiders when I left Australia, but that was just temporary while I resettled. This time it’s for keeps.

Regular programming will be returning soon

Posted by on Thursday, 17 October, 2013

TV Test ScreenWe all know the math. Pitch/approach/email/Tweet/post 100 leads to get ten sales – on a good day. But what happens if all 100 accept your offer?

I’ve just found out.

My products are expertise and time. Time is finite. Darn!

I’m taking as many projects as possible, and helping find others to help with those I can’t. Unfortunately, new posts here have been postponed. It should only be a week or two, but I refuse to entertain you with late night marketing ramblings just to fill space. (We’re ignoring precedent on Instagram from my last flight to Melbourne).

In the meanwhile, check out the great events I’m working on with the PSAMA, complete the new Google Analytics Digital Analytics Fundamentals course, or read a book from my growing list for content marketing.

Regular programming will be returning soon.

Help me choose the perfect home office

Posted by on Wednesday, 3 July, 2013

Cafe Office July 14 will be monumental for me because I move into my new apartment. It has a room for my home office!

Yes, I’m excited. The office is barely bigger than a closet, but it’s mine. The last few months have been trying with no space, spotty wifi connections and a room mate working night shift.

However, I need your help. What will make this office the center of creative productivity? Lamps, art, special stationery? Let me know in the comments.

Should I Admit I’m the Ghost Writer?

Posted by on Tuesday, 28 May, 2013

The Squeaky Lobster and props from Friday's photo shoot

Most of you know that I’m now freelancing and ghost writing a twitter profile for Microsoft.

The profile’s persona is a 38-year old male. The audience is pretty much the same.

I did everything correct and created demographic and psychographic profiles of the top influencers, I chat with all the followers and analyze conversation. However, as the last eight weeks have passed, I’ve felt more disinclined to reveal myself to the audience.

Of course they know there’s a ghost writer. Come on, the profile is for plush lobster. I’m worried that if they know I’m female it will change the dynamics.

What do you think? Am I being silly?

It’s time to brag – my folio is updated

Posted by on Monday, 1 April, 2013

Edelman Trust Barometer EventOK, this is now a second post about me. I promise it’ll be the last for a long while.

With all this moving on stuff and the short lifespan of social media content, it was time to add more entries to my folio.

My work with Expedia‘s Social and PR team has now been saved. Along with some of the Tweets from Edelman’s 13th Trust Barometer launch in Seattle. And because every blog post needs a photo, the image is one I took at the event. Yes, it was a phone Tweeting in one hand and a DSLR in the other.

Enjoy the projects.