Published by Berrett-Koehler Publishers on April 19th 2016
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I received this book for free from NetGalley in exchange for an honest review. This does not affect my opinion of the book or the content of my review.
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This is one useful marketing book. Replace the word author with your profession and this book will talk you through online marketing. It was a random grab on NetGalley (thanks for the complimentary copy) and I had low expectations. It came at a perfect time to remind me how much fun it is running campaigns for a product you believe in. Yes, there’s a larger story to that last bit but one I’m not sharing online.
As Fauzia tells us through the book, the publishing world has changed. Authors need to take more responsibility for their book promotion. Actually, I’m not sure if she distinctly says that, but Fauzia definitely teaches what authors need to do. And that is manage their own book marketing.
In Online Marketing for Busy Authors, you’ll learn, step-by-step, how to promote your book online (and a little bit of offline). I love the worksheets to discover your personal brand, identify your reader, and set some goals. Later in the book, Fauzia describes the different marketing tools available and how to get the best out of them. I love that she connected tactics to analytics and goals. It’s something that’s easy to overlook, even if you’re a marketer. The website section tells you what metrics to track and inspired my blog post from last week (it’s a question I get frequently). There’s also a section on media relations, which kind of breaks the digital marketing focus, but is necessary. I did my public relations degree after working on the last Harry Potter launch and not having a clue what I was doing.
Nothing in this book is patronizing, nor does it expect a level of marketing knowledge. To quote Goldilocks, it’s just right. Which makes sense from all the experience Fauzia has working with authors. It is her day job, and while she uses some personal anecdotes, she’s not pushing any self-promotion. The anecdotes are supplemented by many researched examples giving a well-rounded, practical instruction.
Who Should Read Online Marketing for Busy Authors?
Correct marketing says that this is for first time, self-published, or confused authors. Confused in that they know they need to take more responsibility for their marketing but aren’t sure how. While reading this I was mentally making a list of who needs to read it. Maybe I’m too creative but no authors made my list. It did have a friend who’s launching a new gift basket company, though.
I do need to finish this with something that’s been dwelling on me about my reviews. They are always so positive. Apart from being a Pollyanna, I realized I don’t enjoy reading and reviewing bad or unhelpful books, so I became pickier with the books I’ll review. Occasionally I’ll take a chance, like with this one, but I am selective. Which means you get all nice stuff. I think this is a sorry, not sorry moment. I’m not giving you other perspectives, but I am saving you (and myself) time by only giving the good. I suppose what I’m trying to say is that the reviews are genuine, regardless of if I bought the book or was gifted with it.
Online Marketing for Busy Authors is released on April 19. Pre-order it at Amazon or your favorite bookstore now.
And finally, what marketing tips or anecdotes do you have for authors? Please share below.