As you’ve seen, my commitment to weekly blogs hasn’t been going that well. It’s all for a good purpose though. I’m working on IABC/Seattle‘s new WordPress site. It will be live in a few weeks and I’ll be back to normal programming.
In the meanwhile, here are a few of the great marketing books I’ve either read recently or are on my shelf waiting to be read. Reviews will be coming soon, but don’t let that stop you starting on them now.
The Thank You Economy by Gary Vaynerchuk – great examples of targeting individuals on social media
Enchantment by Guy Kawasaki -the latest in his series of great marketing books
Reality Check by Guy Kawasaki (can you see the trend here?)
Onward: How Starbucks Fought For Its Life Without Losing Its Soul by Howard Schultz – some amazing stories of how the coffee chain grew
Have you read any great marketing books recently? Share it in the comments.