Advertising

Australia’s 10 Most Complained About Ads for 2014

We all have New Years traditions, one of mine is a little nerdy. I love the Australian Advertising Standards Bureau‘s annual list of most complained about ads. If you’re not familiar with the Advertising Standards Bureau, it’s an industry body…
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The Seattle Times Effect

Do you read the “Best of” lists in December and think they’re premature? What if Justine Sacco left for Africa to celebrate New Years? Or if Oreo dropped a “dunk in the dark” calibre campaign late in the month? Even…
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Google KeyWord Finder – One of my favorite tools

Unless you play in the search engine marketing arena, you may not be aware of Google’s KeyWord Finder tool and the extent of its awesomeness. In SEM, it’s used for finding the low cost, high traffic keywords to target. It…
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