Book Reviews

Social-Selling-Featured

Social Selling – Book Review

There are a few different understandings of social selling. I must admit this book is about my least favorite definition. I should backtrack a bit. Social Selling, the book not...

Propel-Featured

Propel – Book Review

In the blurb for Propel, Whitney Keyes promises: This title shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and...

PeopleShock-Featured

PeopleShock – Book Review

PeopleShock by Tema Frank is the latest in a long line of business leadership books. This one is useful. Very useful. In 316 pages Tema gives the why and how...

Cluetrain-Manifesto-Featured

The Cluetrain Manifesto – Book Review

I think it’s time to put The Cluetrain Manifesto in the vault. For 17 years it has been touted as the life changing marketing book that everyone should read. It’s...

Online-Marketing-for-Busy-Authors-Featured

Online Marketing for Busy Authors – Book Review

I have one complaint about Online Marketing for Busy Authors by Fauzia Burke. That it’s targeted perfectly for authors. This is one useful marketing book. Replace the word author with...

Hug-Your-Haters-Featured

Hug Your Haters – Book Review

Jay Baer’s new book, Hug Your Haters, reminds me of some valuable advice I received early in my retail career (retail is one of my past lives). I was taught...