Book Reviews

The-Social-Church-Featured-small

The Social Church – Book Review

People are often confused why a marketer is working digital communications for a faith organization, and Justin Wise sums it up well in The Social Church. To paraphrase him, the...

Fire-Up-Featured

Fire Up by Debra Trappen – Book Review

Finishing my Masters degree meant marketing book reviews were put aside for a bit. I have a couple of others lined up but when Debra Trappen announced a book tour...

Think-Like-A-Freak

Book Review: Think Like a Freak

Many people call me smart, but I think it’s more that years of listening to the Freakonomics podcast has taught me to Think Like a Freak. Steven Levitt and Stephen...

Persuasive-Copywriting

Persuasive Copywriting – Book Review

I’m a little scared to write this review. Persuasive Copywriting by Andy Maslen is one of the most useful copywriting books I have read. But will my writing make the...

the-membership-economy

The Membership Economy – Book Review

With all the success occurring with subscription boxes, Car share programs and being a member of the Hootsuite Ambassador team, I was expecting more from The Membership Economy by Robbie Kellman...

got-social-mediology

Book Review: Got Social Mediology?

What’s with the great marketing books early in the year? Last year had the Bright Idea Box and Brand EsSense. This year we have Got Social Mediology? by Jay Izso....