TapDancingSpiders

Yes, I’ve been in hiding again on other projects. Yes, I promise (again) to change that soon. In the meantime, here’s my recent and currently reading and about to read list. Reviews will be forthcoming. Recently Read Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! - Edited [...]

It seemed right that I finished reading The Macintosh Way on a bus home from work in a tech district, using my iPad. It explained why I found chapter 16 hilarious. This is Guy Kawasaki’s first book, written soon after he left Apple and was on top of the world. It shows. If you can [...]

The problem with reading books a few months after they’ve been released is that it’s harder to have an original opinion. Dan Zarrella of Hubspot said of Enchantment by Guy Kawasaki: “I loved the book and can’t recommend it highly enough. Especially to people like myself who find ourselves up to our necks everyday in [...]

As you’ve seen, my commitment to weekly blogs hasn’t been going that well. It’s all for a good purpose though. I’m working on IABC/Seattle‘s new WordPress site. It will be live in a few weeks and I’ll be back to normal programming. In the meanwhile, here are a few of the marketing and business books [...]

I can across this while researching my Masters thesis. “But now I must warn you: Many people who adhere to the old rules will fight you on this strategy. If you are a marketing professional who wants to reach your buyers directly, you will likely encounter resistance from corporate communications people. PR folks will get [...]