Book Reviews

Gladiators-Pirates-and-Games-of-Trust-Featured

Gladiators, Pirates and Games of Trust – Book Review

Gamification isn’t game theory, but I suspect most marketers are like me and not actually know what game theory is. That’s what I was hoping to learn from Gladiators, Pirates...

Art-of-Invisibility-Featured

The Art of Invisibility by Kevin Mitnick – Book Review

You may be questioning why a digital marketer would encourage reading the Art of Invisibility. It’s a book teaching how to hide your online life. Hiding online actions does tend...

Building-Digital-Culture

Building Digital Culture – Book Review

Is your organization building digital culture? Should it be? Then you need to read the latest from Daniel Rowles and Thomas Brown. The world has changed and we’re seeing a...

Social-Selling-Featured

Social Selling – Book Review

There are a few different understandings of social selling. I must admit this book is about my least favorite definition. I should backtrack a bit. Social Selling, the book not...

Propel-Featured

Propel – Book Review

In the blurb for Propel, Whitney Keyes promises: This title shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and...

PeopleShock-Featured

PeopleShock – Book Review

PeopleShock by Tema Frank is the latest in a long line of business leadership books. This one is useful. Very useful. In 316 pages Tema gives the why and how...