Book Reviews

The-4-billion-dollar-tweet-featured

The 4 Billion Dollar Tweet – Book Review

What do you do when your CEO thinks he doesn’t need social media? You hand them a copy of Ryan Holme’s new book, The 4 Billion Dollar Tweet. I recommend...

Top-of-Mind-Featured

Top of Mind – Book Review

As marketers, we’re all trying to be top of mind for our audiences. Whether it’s families wanting a hotel, a potential client, or a conference organizer needing a keynote speaker....

Featured-Myths-of-PR

The Myths of PR – Book Review

Reading the Myths of PR by Rich Leigh took my back to the first semester of my public relations degree. My initial lecturers were former News Ltd journalists turned jaded...

Gladiators-Pirates-and-Games-of-Trust-Featured

Gladiators, Pirates and Games of Trust – Book Review

Gamification isn’t game theory, but I suspect most marketers are like me and not actually know what game theory is. That’s what I was hoping to learn from Gladiators, Pirates...

Art-of-Invisibility-Featured

The Art of Invisibility by Kevin Mitnick – Book Review

You may be questioning why a digital marketer would encourage reading the Art of Invisibility. It’s a book teaching how to hide your online life. Hiding online actions does tend...

Building-Digital-Culture

Building Digital Culture – Book Review

Is your organization building digital culture? Should it be? Then you need to read the latest from Daniel Rowles and Thomas Brown. The world has changed and we’re seeing a...