Book Reviews

got-social-mediology

Book Review: Got Social Mediology?

What’s with the great marketing books early in the year? Last year had the Bright Idea Box and Brand EsSense. This year we have Got Social Mediology? by Jay Izso....

believe-me_book

Book Review: Believe Me

Back into the archives for today’s book review. Believe Me by Michael Margolis is his 2009 storytelling manifesto. I know – 2009, and it’s now the end of 2014. I’m...

FMCG

Book Review: FMCG: The Power of Fast-Moving Consumer Goods

This book will save students a lot of time. FMCG: The Power of Fast-Moving Consumer Goods by Greg Thain and John Bradley tells the histories of nearly 30 FMCG companies. I...

H2H_eBook

Hootsuite Ambassador’s Favorite Business Books for 2014

Are you looking for some holiday reading? The Hootsuite Ambassadors have come to the rescue with their favorite business books for 2014. What can be better than a team of...

targeted

Book Review: Targeted

I told a friend I was reading Targeted by Mike Smith. She asked “how could you write a book on SEM? Search engine marketing moves too fast”. She’s right. Targeted...

normal bell curve

Book Review: We Are All Weird

I like this time when things are slow enough to start demolishing my To Read tower. That's why I've just read a book from 2011 - We Are All Weird by Seth Godin. Like all of Seth's work, it's a quick, light read, while challenging the status quo. Any good marketer has already moved beyond mass advertising, and onto "weird". Unfortunately, there aren't that many good marketers.