Book Reviews

Paid-Attention-Featured

Paid Attention – Book Review

I apologise to Faris Yakob for the lateness of this Paid Attention review. I started reading early, then grad school started. I picked it up again during the mid-year break...

The-Social-Church-Featured-small

The Social Church – Book Review

People are often confused why a marketer is working digital communications for a faith organization, and Justin Wise sums it up well in The Social Church. To paraphrase him, the...

Fire-Up-Featured

Fire Up by Debra Trappen – Book Review

Finishing my Masters degree meant marketing book reviews were put aside for a bit. I have a couple of others lined up but when Debra Trappen announced a book tour...

Think-Like-A-Freak

Book Review: Think Like a Freak

Many people call me smart, but I think it’s more that years of listening to the Freakonomics podcast has taught me to Think Like a Freak. Steven Levitt and Stephen...

Persuasive-Copywriting

Persuasive Copywriting – Book Review

I’m a little scared to write this review. Persuasive Copywriting by Andy Maslen is one of the most useful copywriting books I have read. But will my writing make the...

the-membership-economy

The Membership Economy – Book Review

With all the success occurring with subscription boxes, Car share programs and being a member of the Hootsuite Ambassador team, I was expecting more from The Membership Economy by Robbie Kellman...