Book Reviews

Book Review: We Are All Weird

I like this time when things are slow enough to start demolishing my To Read tower. That’s why I’ve just read a book from 2011 – We Are All Weird by Seth Godin.

Like all of Seth’s work, it’s a quick, light read, while challenging the status quo. Any good marketer has already moved beyond mass advertising, and onto “weird”. Unfortunately, there aren’t that many good marketers.

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