Book Reviews

Social-Selling-Featured

Social Selling – Book Review

There are a few different understandings of social selling. I must admit this book is about my least favorite definition. I should backtrack a bit. Social Selling, the book not...

Propel-Featured

Propel – Book Review

In the blurb for Propel, Whitney Keyes promises: This title shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty, and...

PeopleShock-Featured

PeopleShock – Book Review

PeopleShock by Tema Frank is the latest in a long line of business leadership books. This one is useful. Very useful. In 316 pages Tema gives the why and how...

The Cluetrain Manifesto – Book Review

I think it’s time to put The Cluetrain Manifesto in the vault. For 17 years it has been touted as the life changing marketing book that everyone should read. It’s...

Online Marketing for Busy Authors – Book Review

I have one complaint about Online Marketing for Busy Authors by Fauzia Burke. That it’s targeted perfectly for authors. This is one useful marketing book. Replace the word author with...

Hug Your Haters – Book Review

Jay Baer’s new book, Hug Your Haters, reminds me of some valuable advice I received early in my retail career (retail is one of my past lives). I was taught...