Book Reviews

Campaigns-That-Shook-Feature

Campaigns that Shook the World – Book Review

Rita Skeeter came to mind often while reading Campaigns that Shook the World by Danny Rogers. Maybe my expectations were out, but I was expecting an in-depth look at some...

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Little Rice – Book Review

I’ve lived in two countries and spend a lot of time in a third, but they’re all rather homogenous. All are English-speaking and tech-enabled. Your phone runs either iOS or...

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Valuable Content Marketing – Book Review

Do you feel like you missed the boat with content marketing? For some, it’s a big change from previous marketing strategies. How can sharing your secrets and empowering your audience...

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Paid Attention – Book Review

I apologise to Faris Yakob for the lateness of this Paid Attention review. I started reading early, then grad school started. I picked it up again during the mid-year break...

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The Social Church – Book Review

People are often confused why a marketer is working digital communications for a faith organization, and Justin Wise sums it up well in The Social Church. To paraphrase him, the...

Fire-Up-Featured

Fire Up by Debra Trappen – Book Review

Finishing my Masters degree meant marketing book reviews were put aside for a bit. I have a couple of others lined up but when Debra Trappen announced a book tour...