I like this time when things are slow enough to start demolishing my To Read tower. That’s why I’ve just read a book from 2011 – We Are All Weird by Seth Godin.
Like all of Seth’s work, it’s a quick, light read, while challenging the status quo. Any good marketer has already moved beyond mass advertising, and onto “weird”. Unfortunately, there aren’t that many good marketers.
I first heard Kimberly Gauthier speak at WordCamp Seattle this year. Unfortunately I was the photographer for the day, so couldn’t stay for all her presentation. Thus, I was eager to read her book, Standing Out in a Popular Blogging…