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Archive for 'communications'

Communications Reading List Update

Yes, I’ve been in hiding again on other projects. Yes, I promise (again) to change that soon. In the meantime, here’s my recent and currently reading and about to read list. Reviews will be forthcoming. Recently Read Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! - Edited [...]

Great Customer Communications from Clipper Vacations

If you’re like me, daylight savings always takes you by surprise. Really, it happens twice a year. We know it happens twice a year, but still we forget.

Search Engine Marketing is about being compelling… not creepy

When I was first at university, a friend and I would watch television advertisements and compete to pick the target audience first. Later, I took it a step further to pick the advertiser’s goal. I’m struggling with this one… The keywords are perfect to target the vlogbrothers and their fans. However, Google continually reminds us [...]

Book Review: Enchantment – Guy Kawasaki

The problem with reading books a few months after they’ve been released is that it’s harder to have an original opinion. Dan Zarrella of Hubspot said of Enchantment by Guy Kawasaki: “I loved the book and can’t recommend it highly enough. Especially to people like myself who find ourselves up to our necks everyday in [...]

My social media life according to Klout

I admit that I’m inconsistent on social media. I play in a lot of areas, but also work on many other social media projects too. Klout thinks I’m more consistent. If I’m not active on my personal channels, I’m busy with the IABC/Seattle Twitter account.