Marketing

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Bloggers, let’s talk about your media kits

Yesterday I wrote the media kit that I want to see as a marketer. My situation is a little bit different. As a digital marketing generalist, I’m sometimes asked to...

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Completing the Customer Experience with Branded Packaging

This week I called out for a brand audit referral for a client in Melbourne, Australia. A well-meaning friend suggested I use a Seattle Digital Marketers Facebook group to find...

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Beware the Dead-End Dashboard

You’ve considered the purpose of your dashboard. You’ve worked with colleagues to ensure the questions being answered are the correct ones. You’ve considered layout and design and made something beautifully...

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Super Bowl Ads 2017 – Who Was Great?

Note: Thanks to all who’ve been checking in for the Super Bowl ads. The list of great ads is now complete.  Maybe it’s because I’m more marketer than advertiser. Maybe it’s...

Economics-Featured

The Economics Your Career Needs You To Know

I know what you’re saying: economics is boring. It’s all money, and statistics, and the class you slept through at college. Demand and supply, elasticity of demand, it goes on....

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Are We Seeing a Move Away from Online Retail?

Black Friday 2016 set a new record. No, not the number of parking lot assaults (hopefully that count is decreasing), but online sales outnumbered those in-store. The National Retail Federation...