Marketing

Google-analytics-Metrics-Featured

Which Google Analytics Metrics Should You Track?

Google Analytics is a powerful marketing tool. It’s also a powerfully confusing tool. Installing Google Analytics is the easy part. After that, it’s a series of reports, and graphs, and...

A-Nonprofit

Why “But we’re a nonprofit” is a lazy excuse

We’ve all heard it. We can’t run this campaign/do social media/talk to the media/pay competitive salaries/insert another task because we’re a nonprofit organization. Nonprofit organizations do some amazing work and...

The-LEGO-Group-Featured-100

How the LEGO Group lets fans play with its brand

It’s a task to balance. How do you engage fans and influencers but also protect your brand? Copyright law is fairly consistent around the world when it says that you...

Amazon-Business-Books-Featured

Visiting Amazon’s brick and mortar bookstore

About 20 minutes ago I walked through Amazon’s only (first?) brick and mortar bookstore. It opened nearly two months ago, and being in Seattle I probably should have stopped by earlier....

Google-AdWords-Lessons-Featured

Four Things I Learned Running My First Google AdWords Campaign

Recently I ran my first Google AdWords campaign. OK, well technically not my first campaign. I ran lots of campaigns while working with Marchex a few years ago. This was...

Content-Marketing-Guidelines-Featured

Eight Guiding Principles for Valuable Content Marketing

As a Content Manager my day is generally “Share, share, share, share, share, create, share, share, share, share, share, share, share, share, create, sleep”. And with all that sharing there’s...