Marketing

Audience-thinking

Is your audience thinking about you?

Have you seen this cartoon by Tom Fishburne? It’s an old one now but often on my mind in discussions about audiences. Actually in discussions about all marketing really. Those...

Oreo-Global-Brand-Royal-Baby-UK

Oreo Wanted a Global Brand: Learn from their mistakes

You’ve probably heard of green tea Oreo cookies. What about choc-dipped ones? These are both flavors developed by America’s favorite cookie after they crashed and burned on their original plan...

DeathtoStock_Creative-Community7

Content Marketing: How we got 557% Facebook reach

Holy Flibbertigibbeting Goldfish, Batman! Six days ago we started a project that gave us content marketing magic. As of writing this post, Sunday afternoon, we have 557% Facebook reach with...

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Discounted Marketing Tools for Non-Profits

We all know how I refuse to think of non-profit organizations and marketing any differently than that of any company. However, I’m admitting to being a hypocrite because I’ll accept...

GoDaddy-Campaign-I-Hate-To-Love

4 Marketing Campaigns that I Hate to Love

I really don’t enjoy seeing brands that I detest doing great work. I just want to be justified in my hatred of them, but then they go and do something...

Banned-Ads

Australia’s 10 Most Complained About Ads for 2014

We all have New Years traditions, one of mine is a little nerdy. I love the Australian Advertising Standards Bureau‘s annual list of most complained about ads. If you’re not...