Marketing

SEO-Lazy-Marketers-Featured

SEO for Lazy Marketers

Recently I was chatting with a friend about rebuilding a mutual client’s website. She asked me to remind the client to stop putting all her copy in images because it’s...

AP-Style-Featured-100

The internet loses its capital letter, and other AP StyleBook changes

In April, the American Copy Editors Society announced the 2016 updates to their AP StyleBook. All up there are 250 changes, and some are more significant than others. For those...

Google-analytics-Metrics-Featured

Which Google Analytics Metrics Should You Track?

Google Analytics is a powerful marketing tool. It’s also a powerfully confusing tool. Installing Google Analytics is the easy part. After that, it’s a series of reports, and graphs, and...

A-Nonprofit

Why “But we’re a nonprofit” is a lazy excuse

We’ve all heard it. We can’t run this campaign/do social media/talk to the media/pay competitive salaries/insert another task because we’re a nonprofit organization. Nonprofit organizations do some amazing work and...

The-LEGO-Group-Featured-100

How the LEGO Group lets fans play with its brand

It’s a task to balance. How do you engage fans and influencers but also protect your brand? Copyright law is fairly consistent around the world when it says that you...

Amazon-Business-Books-Featured

Visiting Amazon’s brick and mortar bookstore

About 20 minutes ago I walked through Amazon’s only (first?) brick and mortar bookstore. It opened nearly two months ago, and being in Seattle I probably should have stopped by earlier....