Archive for 'Marketing'
Search Engine Marketing is about being compelling… not creepy
When I was first at university, a friend and I would watch television advertisements and compete to pick the target audience first. Later, I took it a step further to pick the advertiser’s goal. I’m struggling with this one… The keywords are perfect to target the vlogbrothers and their fans. However, Google continually reminds us [...]
Posted: December 13th, 2011 under communications, Marketing.
Tags: Advertising, Audiences, Marketing, Nerdfighters, Search Engine, SEM, Vlogbrothers
Comments: none
Book Review: Enchantment – Guy Kawasaki
The problem with reading books a few months after they’ve been released is that it’s harder to have an original opinion. Dan Zarrella of Hubspot said of Enchantment by Guy Kawasaki: “I loved the book and can’t recommend it highly enough. Especially to people like myself who find ourselves up to our necks everyday in [...]
Posted: November 5th, 2011 under Book Reviews, communications, Marketing.
Tags: book review, Books, Enchantment, Guy Kawasaki, Influencing People
Comments: 1
Thank you, Steve Jobs
Thank you for proving that computers can be beautiful and functional. Thank you for imagining the unimaginable. Thank you for never accepting good enough. Thank you for changing the world. Thank you, Steve Jobs. Steve Jobs 1955-2011
Posted: October 5th, 2011 under Bianca's Life, Marketing, Modern Culture.
Tags: Apple, Steve Jobs, Thank You
Comments: none
My social media life according to Klout
I admit that I’m inconsistent on social media. I play in a lot of areas, but also work on many other social media projects too. Klout thinks I’m more consistent. If I’m not active on my personal channels, I’m busy with the IABC/Seattle Twitter account.
Posted: September 22nd, 2011 under Bianca's Life, communications, Marketing, Social Networking.
Tags: biancajsmith, IABC, IABC/Seattle, Klout, social media, Time Management, Twitter
Comments: none
Is social media over-rated?
Tonight I was updating the about me page and decided not to list social media with the areas I have helped clients. I know when it’s all the buzz and especially in Seattle. It’s not that I can’t use Twitter, YouTube, Facebook or any of the other plethora of social media sites on the scene. [...]
Posted: September 1st, 2011 under Bianca's Life, communications, Marketing, Public Relations, Social Networking.
Tags: communications, Marketing, marketing mix, Public Relations, social media
Comments: none