Marketing

Google-AdWords-Lessons-Featured

Four Things I Learned Running My First Google AdWords Campaign

Recently I ran my first Google AdWords campaign. OK, well technically not my first campaign. I ran lots of campaigns while working with Marchex a few years ago. This was...

Content-Marketing-Guidelines-Featured

Eight Guiding Principles for Valuable Content Marketing

As a Content Manager my day is generally “Share, share, share, share, share, create, share, share, share, share, share, share, share, share, create, sleep”. And with all that sharing there’s...

Featured-Swag

My three favorite swag items

Recently I bragged that I was attending MozCon*. A few reminded me to take an extra bag for all the t-shirts and USB drives. I groaned. More landfill swag. There’s...

Studying

How I Passed the Google AdWords Exam The First Time

Have you considered the Google AdWords certification? It wasn’t on my 2015 plan, but when I had the chance to model my final grad school project on the Google Online...

Business-Theories-Featured

Five Business Theories from College that I Still Use Today

Remember the late night cram sessions thinking that it’s all a waste of time. You’re never going to use the business theories, so why bother learning them. I’m in my...

Audience-thinking

Is your audience thinking about you?

Have you seen this cartoon by Tom Fishburne? It’s an old one now but often on my mind in discussions about audiences. Actually in discussions about all marketing really. Those...