Marketing

Amazon-Business-Books-Featured

Visiting Amazon’s brick and mortar bookstore

About 20 minutes ago I walked through Amazon’s only (first?) brick and mortar bookstore. It opened nearly two months ago, and being in Seattle I probably should have stopped by earlier....

Google-AdWords-Lessons-Featured

Four Things I Learned Running My First Google AdWords Campaign

Recently I ran my first Google AdWords campaign. OK, well technically not my first campaign. I ran lots of campaigns while working with Marchex a few years ago. This was...

Content-Marketing-Guidelines-Featured

Eight Guiding Principles for Valuable Content Marketing

As a Content Manager my day is generally “Share, share, share, share, share, create, share, share, share, share, share, share, share, share, create, sleep”. And with all that sharing there’s...

Featured-Swag

My three favorite swag items

Recently I bragged that I was attending MozCon*. A few reminded me to take an extra bag for all the t-shirts and USB drives. I groaned. More landfill swag. There’s...

Studying

How I Passed the Google AdWords Exam The First Time

Have you considered the Google AdWords certification? It wasn’t on my 2015 plan, but when I had the chance to model my final grad school project on the Google Online...

Business-Theories-Featured

Five Business Theories from College that I Still Use Today

Remember the late night cram sessions thinking that it’s all a waste of time. You’re never going to use the business theories, so why bother learning them. I’m in my...