Marketing

Who are your Competitors?

Last week Amazon launched their back-to-school campaign by attacking independent college bookstores on their own turf – literally. As reported by Shelf Awareness and GeekWire, they set up displays on at least four college campuses across the US and college-aged…
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My 2014 Marketing Wishlist

It’s that time of year again. Kids are writing Santa lists. Adults are reflecting on the past year and planning for the next. Here’s my 2014 marketing wishlist. 1. Integrated marketing comes back. We talk about bringing down silos but…
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