Marketing

Why “But we’re a nonprofit” is a lazy excuse

We’ve all heard it. We can’t run this campaign/do social media/talk to the media/pay competitive salaries/insert another task because we’re a nonprofit organization. Nonprofit organizations do some amazing work and...

How the LEGO Group lets fans play with its brand

It’s a task to balance. How do you engage fans and influencers but also protect your brand? Copyright law is fairly consistent around the world when it says that you...

Amazon-Business-Books-Featured

Visiting Amazon’s brick and mortar bookstore

About 20 minutes ago I walked through Amazon’s only (first?) brick and mortar bookstore. It opened nearly two months ago, and being in Seattle I probably should have stopped by earlier....

Google-AdWords-Lessons-Featured

Four Things I Learned Running My First Google AdWords Campaign

Recently I ran my first Google AdWords campaign. OK, well technically not my first campaign. I ran lots of campaigns while working with Marchex a few years ago. This was...

Content-Marketing-Guidelines-Featured

Eight Guiding Principles for Valuable Content Marketing

As a Content Manager my day is generally “Share, share, share, share, share, create, share, share, share, share, share, share, share, share, create, sleep”. And with all that sharing there’s...

My three favorite swag items

Recently I bragged that I was attending MozCon*. A few reminded me to take an extra bag for all the t-shirts and USB drives. I groaned. More landfill swag. There’s...