Marketing

WestJet_Owns_Christmas

WestJet Owns Christmas… Again

On the weekend I told my Canadian best friend to get me a job with WestJet. I was half-joking and it was my way of saying that they do amazing...

First-Aid-Marketing-Campaigns

Marketing Campaign Round-Up

When was the last time you saw a brilliant marketing campaign? How about a not-so-brilliant one? I’ve seen a few around Seattle that fit each category. First Aid Shot¬†Therapy No...

DeathtoStock_Creative-Community7

Is Good Customer Service Good Enough?

In the last week I’ve experienced two poor customer service experiences. Both were takeaway food purchases gone wrong, and both companies ticked all the boxes to turn it around. I’ll...

Brian Solis - Customer Service

What’s your customer service strategy?

When I started my first customer service job in 1994 it was easy. If a customer had a complaint they called or dropped by. Occasionally they wrote a letter. Sure...

Dumb Ways to Die Kidney

Dumb Ways to Die – Metro Sells Out

Picture this. You develop an incredibly successful PSA campaign for a client. Then two years later the client sells the creative to a company in a different industry overseas. It...

Valentines-Day

This Valentine’s Day, All You Need is … Evernote Market

This week is Valentine’s Day. That day of the year filled with cheap chocolates, hard-to-get dinner reservations, and women in the office comparing the size of their bouquets. It’s a...