Archive for 'Marketing'
Is social media over-rated?
Tonight I was updating the about me page and decided not to list social media with the areas I have helped clients. I know when it’s all the buzz and especially in Seattle. It’s not that I can’t use Twitter, YouTube, Facebook or any of the other plethora of social media sites on the scene. [...]
Posted: September 1st, 2011 under Bianca's Life, communications, Marketing, Public Relations, Social Networking.
Tags: communications, Marketing, marketing mix, Public Relations, social media
Comments: none
Simple Marketing in a Cafe
I stumbled upon this piece of marketing genius today. It’s from a New York cafe and I doubt the barista behind it understands what they’ve done. This concept covers everything needed for a successful campaign: it’s original, clever, measurable and gives a great return on investment. What was it? Two paper cups and an index [...]
Posted: August 26th, 2011 under Marketing.
Tags: barista, Cafe, Marketing, measurable campaigns, New York, ROI, simple marketing
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Microsoft and Starbucks: Two brands I now respect
Terrible coffee and blue screens of death. If I was asked, 18 months ago, what I thought of Microsoft and Starbucks those two phrases would have been my response. Even when moving from San Francisco to Seattle just over a year ago, a friend teased me saying I’d end up working for Microsoft. That idea [...]
Posted: July 30th, 2011 under Marketing.
Tags: attitude, brands, Microsoft, reputation, Starbucks
Comments: none
Some Great Marketing Books To Fill The Time
As you’ve seen, my commitment to weekly blogs hasn’t been going that well. It’s all for a good purpose though. I’m working on IABC/Seattle‘s new WordPress site. It will be live in a few weeks and I’ll be back to normal programming. In the meanwhile, here are a few of the marketing and business books [...]
Posted: May 24th, 2011 under Book Reviews, communications, Marketing, Social Networking.
Tags: Books, Business Books, IABC, IABC/Seattle, Marketing, social media, WordPress
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Yes, your business can live without social media
If Coca-Cola had decided not to advertise on television in the 1940s, would we still be sipping an ice cold Coke today? Possibly, but it’s more likely Pepsi or another type of soda. Like with the advent of television (and each of the tools in the marketing communications tool kit), we take a risk in [...]
Posted: May 8th, 2011 under communications, Marketing, Social Networking.
Tags: communications, Gary Vaynerchuk, Marketing, Marketing Communications, Marketing Tools, social media, The Thank You Economy
Comments: none