TapDancingSpiders

Yes, I’ve been in hiding again on other projects. Yes, I promise (again) to change that soon. In the meantime, here’s my recent and currently reading and about to read list. Reviews will be forthcoming. Recently Read Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! - Edited [...]

If you’re like me, daylight savings always takes you by surprise. Really, it happens twice a year. We know it happens twice a year, but still we forget.

Videos like this make me miss event management. What would you do if you arrived at your summer venue to find it a flooded mess? I love the way the team jumped in to get it fixed, had the Wiggles outside explaining the delay to thousands of fans and ticked all the crisis management boxes. [...]

Tonight I was updating the about me page and decided not to list social media with the areas I have helped clients. I know when it’s all the buzz and especially in Seattle. It’s not that I can’t use Twitter, YouTube, Facebook or any of the other plethora of social media sites on the scene. [...]

I can across this while researching my Masters thesis. “But now I must warn you: Many people who adhere to the old rules will fight you on this strategy. If you are a marketing professional who wants to reach your buyers directly, you will likely encounter resistance from corporate communications people. PR folks will get [...]