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Archive for 'Social Networking'

Communications Reading List Update

Yes, I’ve been in hiding again on other projects. Yes, I promise (again) to change that soon. In the meantime, here’s my recent and currently reading and about to read list. Reviews will be forthcoming. Recently Read Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! - Edited [...]

My social media life according to Klout

I admit that I’m inconsistent on social media. I play in a lot of areas, but also work on many other social media projects too. Klout thinks I’m more consistent. If I’m not active on my personal channels, I’m busy with the IABC/Seattle Twitter account.

Is social media over-rated?

Tonight I was updating the about me page and decided not to list social media with the areas I have helped clients. I know when it’s all the buzz and especially in Seattle. It’s not that I can’t use Twitter, YouTube, Facebook or any of the other plethora of social media sites on the scene. [...]

Some Great Marketing Books To Fill The Time

As you’ve seen, my commitment to weekly blogs hasn’t been going that well. It’s all for a good purpose though. I’m working on IABC/Seattle‘s new WordPress site. It will be live in a few weeks and I’ll be back to normal programming. In the meanwhile, here are a few of the marketing and business books [...]

Yes, your business can live without social media

If Coca-Cola had decided not to advertise on television in the 1940s, would we still be sipping an ice cold Coke today? Possibly, but it’s more likely Pepsi or another type of soda. Like with the advent of television (and each of the tools in the marketing communications tool kit), we take a risk in [...]