Communications

What’s your Passion?

Being a generalist digital marketer, I get told frequently that I need to specialize. I consider it, but my passions include learning, helping others, and discovering new things. Not conducive to a narrow-focused marketing career. I can say this because…
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The Impossible Post – Trying to categorize social media platforms

This post could just as easily been called, “A blog post that takes three minutes to read takes three hours to write.” This is about yesterday’s post. In summary, it tells how you can’t match social media platforms directly to…
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The impossible question: Which social media platforms should I use?

When you’re a kid, the big question is, “When’s Christmas?”. As a teen it’s “how can I get <insert name here> to like me?”. As a digital marketer it’s “which social media platforms should I be using?” The only one…
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