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	<description>Marketing and Communications Ramblings from an Arachnophobic Klutz</description>
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		<title>Communications Reading List Update</title>
		<link>http://tapdancingspiders.com/2012/05/18/communications-reading-list-update/</link>
		<comments>http://tapdancingspiders.com/2012/05/18/communications-reading-list-update/#comments</comments>
		<pubDate>Sat, 19 May 2012 05:44:46 +0000</pubDate>
		<dc:creator>Bianca</dc:creator>
				<category><![CDATA[Book Reviews]]></category>
		<category><![CDATA[communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://tapdancingspiders.com/?p=384</guid>
		<description><![CDATA[Yes, I&#8217;ve been in hiding again on other projects. Yes, I promise (again) to change that soon. In the meantime, here&#8217;s my recent and currently reading and about to read list. Reviews will be forthcoming. Recently Read Engagement from Scratch!: How Super-Community Builders Create a Loyal Audience and How You Can Do the Same! - Edited [...]]]></description>
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		<title>Great Customer Communications from Clipper Vacations</title>
		<link>http://tapdancingspiders.com/2012/03/08/great-customer-communications-from-clipper-vacations/</link>
		<comments>http://tapdancingspiders.com/2012/03/08/great-customer-communications-from-clipper-vacations/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 06:18:05 +0000</pubDate>
		<dc:creator>Bianca</dc:creator>
				<category><![CDATA[communications]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Clipper Vacations]]></category>
		<category><![CDATA[Customer Communications]]></category>
		<category><![CDATA[Daylight Savings]]></category>
		<category><![CDATA[Transport]]></category>

		<guid isPermaLink="false">http://tapdancingspiders.com/?p=369</guid>
		<description><![CDATA[If you're like me, daylight savings always takes you by surprise. Really, it happens twice a year. We know it happens twice a year, but still we forget.]]></description>
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		<title>The Macintosh Way &#8211; Guy Kawasaki</title>
		<link>http://tapdancingspiders.com/2012/02/18/the-macintosh-way-guy-kawasaki/</link>
		<comments>http://tapdancingspiders.com/2012/02/18/the-macintosh-way-guy-kawasaki/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 23:16:55 +0000</pubDate>
		<dc:creator>Bianca</dc:creator>
				<category><![CDATA[Book Reviews]]></category>

		<guid isPermaLink="false">http://tapdancingspiders.com/?p=361</guid>
		<description><![CDATA[It seemed right that I finished reading The Macintosh Way on a bus home from work in a tech district, using my iPad. It explained why I found chapter 16 hilarious. This is Guy Kawasaki&#8217;s first book, written soon after he left Apple and was on top of the world. It shows. If you can [...]]]></description>
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		<title>Search Engine Marketing is about being compelling&#8230; not creepy</title>
		<link>http://tapdancingspiders.com/2011/12/13/sem-is-all-about-being-compelling/</link>
		<comments>http://tapdancingspiders.com/2011/12/13/sem-is-all-about-being-compelling/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 22:00:55 +0000</pubDate>
		<dc:creator>Bianca</dc:creator>
				<category><![CDATA[communications]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Audiences]]></category>
		<category><![CDATA[Nerdfighters]]></category>
		<category><![CDATA[Search Engine]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[Vlogbrothers]]></category>

		<guid isPermaLink="false">http://tapdancingspiders.com/?p=351</guid>
		<description><![CDATA[When I was first at university, a friend and I would watch television advertisements and compete to pick the target audience first. Later, I took it a step further to pick the advertiser&#8217;s goal. I&#8217;m struggling with this one&#8230; The keywords are perfect to target the vlogbrothers and their fans. However, Google continually reminds us [...]]]></description>
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		<title>The Wiggles show how crisis management should be done</title>
		<link>http://tapdancingspiders.com/2011/12/12/the-wiggles-show-how-crisis-management-should-be-done/</link>
		<comments>http://tapdancingspiders.com/2011/12/12/the-wiggles-show-how-crisis-management-should-be-done/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 03:16:55 +0000</pubDate>
		<dc:creator>Bianca</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Crisis Management]]></category>
		<category><![CDATA[Event Management]]></category>
		<category><![CDATA[Flood]]></category>
		<category><![CDATA[The Wiggles]]></category>

		<guid isPermaLink="false">http://tapdancingspiders.com/?p=349</guid>
		<description><![CDATA[Videos like this make me miss event management. What would you do if you arrived at your summer venue to find it a flooded mess? I love the way the team jumped in to get it fixed, had the Wiggles outside explaining the delay to thousands of fans and ticked all the crisis management boxes. [...]]]></description>
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