Archive for category HootSuite

The Hootsuite Mobile App: What can it do?

Posted by on Sunday, 2 November, 2014

UBS Appy Hour with Bianca J SmithBeing asked to speak at events is definitely an amazing Hootsuite Ambassador perk. On Thursday I was invited to the University Bookstore for their Appy Hour event. Topic? Tips and Tricks for Using the Hootsuite Mobile App.

Today’s blog post is from my notes. I know most people share their slides, however my slides are designed to enhance the message, not add so much they confuse. It’s great for the audience, not great for sharing outside.

Who is Hootsuite?

For the few who don’t know who Hootsuite is, it’s the company behind the market leading social media management platform. Launched in 2008, more than 10 million users now have accounts, including 744 of the Fortune 1000 companies. The platform is available in 16 languages and is found in more than 175 countries.
The main benefits of using using Hootsuite are:

  •      Manage multiple accounts and platforms
  •      Track post performance – best use of your time
  •      Alerts – social listening
  •      Plug in apps
  •      Hootsuite University – accreditation and training

Pro versus Free

There are three different levels of Hootsuite accounts: free, Pro and Enterprise. While brilliant, the Enterprise account has more features and requires a higher budget than most need/have. We’ll focus on the free and pro accounts.

For most, the free version is enough. It includes three profiles, so perfect for your personal accounts.

Plans & Pricing

Free

Pro

Social Profiles? Up to 3 50 included, up to 100
Enhanced Analytics Reports? Basic 1 included, up to 10
Message Scheduling? Basic Advanced
Team Members? None 1 included, up to 9
App Integrations? Basic Basic
RSS? Up to 2 Unlimited
Hootsuite University? Optional Optional
uberVU? Optional
Security? Included
Vanity/Custom URLs? Optional
Message Archiving? 100 included, up to 100,000

Hootsuite Mobile App

Now we’re on to the real stuff.

When you can do so much via the desktop version, why use the Hootsuite Mobile app? It helps you stay in touch while on the go. We know things happen all the time and we need to react. Using mobile also means you have the convenience of filling time waiting for the bus, and, because we all do it, check Twitter and Facebook before getting out of bed.

Apps are available in the iTunes and Google Play stores.

What can you do and how?

Four social media platforms can be directly managed via the Hootsuite Mobile App: Facebook – profiles and pages, Twitter, LinkedIn – profiles, and Foursquare. The rest, including those from the Hootsuite App Directory, are only accessible via the desktop version.

The Hootsuite Mobile app will show you all your feeds. Any custom feeds that you make on the desktop version will transfer in. If you don’t see them, log out and back into the app to refresh it.

Multiple Feeds - Hootsuite Mobile App
 Respond and reply to mentions and posts immediately.
Share Posts - Hootsuite Mobile App
Share great posts. See a tweet that your followers will appreciate? Add a comment (or not), and choose if you want to send it now, schedule it for a later time, or select autoschedule and Hootsuite will schedule it to an optimal time for your account.
Edit and schedule - Hootsuite Mobile App
 Show click stats for ow.ly shortened links shared on Twitter.
Click Stats  - Hootsuite Mobile App

View, create and edit Twitter lists.
Twitter Lists - Hootsuite Mobile App

Create search streams – very useful when you get to a conference and need to follow the hashtag.
Twitter Lists - Hootsuite Mobile App

Awesome Stuff Only on the Hootsuite Mobile App

Two are two extra features only on mobile that I love. The first one I knew about, but the second is one I discovered while writing the presentation. Now I just need a chance to play.

Bookmarklet and Share from iPhone. Bookmarklet is the mobile version of Hootlet, the content sharing plug-in for desktop browsers. It can be added as a plug-in on your mobile device, but is now integrated into iOS 8’s Share from iPhone feature.

Share by iPhone - Hootsuite Mobile App

Have you ever seen a tweet in another language that you’re curious to read? Just select More and Translate to English from the options. Or Translate To and select from a myriad of languages, including Malay and Yiddish.

Translate - Hootsuite Mobile App

What’s a Hootsuite Ambassador

This was part of my intro during the presentation, but for a blog I feel it works better at the end. To clarify my role, Hootsuite Ambassadors are volunteers, supported by Hootsuite, who help spread the owl love. There are currently more than 700 globally. We’re in the forums answering questions, organizing events,  and active online. While many Hootsuite Ambassadors are marketers, we have a mix of people and experiences. Want to join the team? Here’s the application form.

Hootsuite University – A Special Offer

Posted by on Sunday, 21 September, 2014

HootSuite Certified ProfessionalIt looks like you’ve forgiven me for sharing so much Hootsuite content. That’s good because they’ve just released a promo code for Hootsuite University.

If you’ve been curious about Hootsuite University or are already certified, add GETAHEAD to the billing page to save 20% for the next six months. The certification is useful and a great thing to show you’re a knowledgeable social media manager, but the real value is in the additional resources. The ever-growing lecture series and social media courseware. The social media courseware gives an additional seven courses with exams to hone your skills. The lecture series includes 20-30 minute videos on a range of focused topics. Presenters include Mark Schaefer and Charlene Li. Eek, writing this makes me sound like I’m channelling Grammar Girl’s sponsorship spiel. The only payment I get is the love and adoration of you all to be able to save money, and the Hootsuite Community Managers for sharing the promo.

Seriously though, if you’ve been considering it, use the Hootsuite University code GETAHEAD by October 15, 2014. It’s billed in monthly increments, but works out to be $99 for six months of access to a brilliant educational resource. If you’re unsure, here’s my last post on my certification.

Hootsuite Ambassador Video

While we’re chatting Hootsuite, the new ambassador video was released yesterday, in time for next week’s Social Media Week, and it includes me! Check it out and I’d love for you to apply to join the team. It’s a lot of fun and I adore my fellow ambassadors around the globe.

If you have any questions about Hootsuite University or the ambassador program, ask in the comment or tweet me.

Hootsuite University – Six Months Later

Posted by on Saturday, 9 August, 2014

HootSuite Certified ProfessionalOne of the most popular pages on here is the post announcing my Hootsuite University certification. Understandably people want to check it before pulling out their credit card. I know I did.

Was Hootsuite University Worth It?

The short answer is yes.

As I mentioned in the original post, I did more work to become certified than I needed to. I could have done three courses, I did 10. I just felt it was too easy with just the three and the instructions weren’t clear. Fortunately the videos were easy to follow and some of the courseware is beginner level. I also had the advantage of having come back to Hootsuite after using Sprout Social for nearly a year.

So, what did I gain apart from $21 of credit card loyalty points each month and my name on a website?

How about a new client? In March I was asked to help a local foundation out with their digital execution for a few weeks. They were a Hootsuite Enterprise client and didn’t have a lot of time to train the contractor. Being Hootsuite University certified meant it was one less thing to train. Oddly, I’m still working with that foundation as their acting Communications Manager.

After my first day with that client I used another benefit of Hootsuite University – the additional training. There are four courses on just Hootsuite Enterprise, but also five sets of videos. The videos take you through how to grow and engage your social media audiences, becoming a social business, best practices and then by department and industry sector. That night I started with the Enterprise then hit the non-profits. The videos are interviews with leaders in those sectors, so you’re not just hearing from the Hootsuite team.

The final favorite benefit is #HSUChat. This was actually the first one I got into and now I’m disappointed I travel between clients and miss it. For those not in a car at 11am on Tuesday, follow #HSUchat for insightful discussion. The topic is generally announced on the Monday and is often lead by a social media manager who has had success in that area. The chat isn’t restricted to Hootsuite University graduates, so just in to the conversation.

There are more benefits, like being listed in the directory, but I don’t know if I’ve directly benefited from that. no one has mentioned that’s how they found me.

Do you have any questions about the certification? Add them in the comments. Oh, and if you’re one of the people Googling to find the Hootsuite University exam answers, just watch the videos and stop being lazy. Don’t deny it, Google Analytics tells all.

Are you ready for #HootUpSEA?

Posted by on Sunday, 1 June, 2014

#HootUpSEAWhat do HUG, MUG and #HootUpSEA have in common?

They’re all user groups.

What’s this? You haven’t heard of #HootUpSEA? That’s because it’s new. The Seattle HootSuite users and friends are having their first user event, or as well call it, #HootUp. It’s also my first public activity as a HootSuite Ambassador for North America.

Join us on Wednesday June 18 at Fado’s Irish pub in Pioneer Square for Happy Hour. There will be marketers and social media people, along with others, sharing tips and ideas over a drink. And, it’s a #HootUp so I can promise you swag. We also don’t discriminate. If you don’t use HootSuite, we’d still love to meet you.

Space is limited, so please RSVP quickly. It’s free.

See you there and keep hooting.

PS, special thanks to fellow #HootAmb Kim Castlemain for the photo.

Guess Who’s a HootSuite Brand Ambassador?

Posted by on Sunday, 13 April, 2014

HootSuite-Brand-AmbassadorHey, I’m in social media. I’m a marketer. I love to share and promote great products. That’s why I’ve joined the HootSuite Brand Ambassador program.

You all know the benefits of a strong community for brands. It’s a free extension of your PR team, word of mouth by peers is more trusted than your marketing messages, the list goes on. HootSuite have done this very well, and globally. Last year the volunteer HootSuite Brand Ambassadors held more than 150 HootUps (events) in 22 countries. That’s in addition to participation in online chats, creating links and mentions, and personal recommendations. I challenge you to put a dollar value to that.

What do I Get for Joining the HootSuite Brand Ambassador Team?

I do score a few perks. My HootSuite University and Pro memberships are comped for three months, a bunch of swag, a significant discount on the Newhouse Advanced Social Media Strategy certificate, inclusion in a active community, and the privilege of bragging about it.

Pretty good for what I’d do for free.

Is This Why I Switched from Sprout Social?

No. The switch and becoming certified with HootSuite University both occurred before I knew about the HootSuite Brand Ambassador program.

Around the time I wrote about my content curation process, we switched up the PSAMA social media process. We needed team members to have access to all our profiles, and at $40 per user, per month Sprout Social was just too expensive. I love their analytics and reporting, but I don’t feel I can ask volunteers to pay a subscription and I can’t justify it enough for the chapter to pay. HootSuite Pro gives me an additional user with the $9.95 per month fee. Even with adding HootSuite University I was financially ahead.

What’s Next?

Planning has started for #HootUpSEA – a Seattle gathering. There are a few other ambassadors local and we’re working together. Add search stream #HootUpSEA for updates. Also, I join in the weekly #HSUChat (soon to become #HSChat). It’s Tuesdays at 11am Pacific and a great conversation open to all. Even if I find the topic not relevant to me (last week was social media second screening television), I follow and get a tip or two.

If you have any HootSuite or social media questions, feel free to Tweet me at @BiancaJSmith. Or just Tweet to say hi.

Finally, the HootSuite Ambassador program is accepting applications for all regions. Complete the application form, and don’t forget to tell them I sent you.

PS, Seattle HootSuite users: do you want a content or purely social #HootUpSEA? Let me know in the comments.