Hey, I’m in social media. I’m a marketer. I love to share and promote great products. That’s why I’ve joined the HootSuite Brand Ambassador program.
You all know the benefits of a strong community for brands. It’s a free extension of your PR team, word of mouth by peers is more trusted than your marketing messages, the list goes on. HootSuite have done this very well, and globally. Last year the volunteer HootSuite Brand Ambassadors held more than 150 HootUps (events) in 22 countries. That’s in addition to participation in online chats, creating links and mentions, and personal recommendations. I challenge you to put a dollar value to that.
What do I Get for Joining the HootSuite Brand Ambassador Team?
I do score a few perks. My HootSuite University and Pro memberships are comped for three months, a bunch of swag, a significant discount on the Newhouse Advanced Social Media Strategy certificate, inclusion in a active community, and the privilege of bragging about it.
Pretty good for what I’d do for free.
Is This Why I Switched from Sprout Social?
No. The switch and becoming certified with HootSuite University both occurred before I knew about the HootSuite Brand Ambassador program.
Around the time I wrote about my content curation process, we switched up the PSAMA social media process. We needed team members to have access to all our profiles, and at $40 per user, per month Sprout Social was just too expensive. I love their analytics and reporting, but I don’t feel I can ask volunteers to pay a subscription and I can’t justify it enough for the chapter to pay. HootSuite Pro gives me an additional user with the $9.95 per month fee. Even with adding HootSuite University I was financially ahead.
Planning has started for #HootUpSEA – a Seattle gathering. There are a few other ambassadors local and we’re working together. Add search stream #HootUpSEA for updates. Also, I join in the weekly #HSUChat (soon to become #HSChat). It’s Tuesdays at 11am Pacific and a great conversation open to all. Even if I find the topic not relevant to me (last week was social media second screening television), I follow and get a tip or two.
If you have any HootSuite or social media questions, feel free to Tweet me at @BiancaJSmith. Or just Tweet to say hi.
Finally, the HootSuite Ambassador program is accepting applications for all regions. Complete the application form, and don’t forget to tell them I sent you.
PS, Seattle HootSuite users: do you want a content or purely social #HootUpSEA? Let me know in the comments.