There’s a plethora of marketing books available, some great, some OK, and some leave you wondering why. Bianca reviews many of these to learn new tactics and strategies for herself, and shares these with you. No, it’s not a Cliff Notes, you’ll still need to read these to gain their wisdom, but hopefully the reviews will help you sort the great from the WTF. Oh, and a word of warning, her definition of marketing book is a tad broad. You never know what you’ll find.
Bianca’s reviews are also at GoodReads, Amazon and NetGalley, as applicable.
Are you an author with a marketing book to be reviewed? Bianca accepts review copies via NetGalley and directly. Please contact her first to check her turn-around time. Sometimes she’s too busy to accept new books and would hate to waste your time.
Hootsuite Ambassador’s favorite business books for 2014 and 2015.
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Harry, a History
Hug Your Haters
Simon T Bailey
Shift Your Brilliance
The Year Without Pants
Business Stripped Bare
Gina Carr and Terry Brock
Online Marketing for Busy Authors
Grammar Girl’s Quick and Dirty Tips for Better Writing
The Business of Winning
Standing Out in a Popular Blogging Niche
The Tipping Point
We Are All Weird
The Social Media Gospel
The Digital Mystique
Got Social Mediology?
What Would Google Do?
Sonja Jefferson and Sharon Tanton
Valuable Content Marketing
The Macintosh Way
The Art of Social Media (with Peg Fitzpatrick)
Robbie Kellman Baxter
The Membership Economy
John P Kotter
Human to Human: #H2H
Rick Levine and Christopher Locke
The Cluetrain Manifesto
Steven D Levitt and Stephen J Dubner
Think Like a Freak
The Bright Idea Box
Campaigns that Shook the World
Building Digital Culture (with Thomas Brown)
Understanding Digital Marketing
Promote Yourself: The new rules for career success
Paul Springer and Mel Carson
Pioneers of Digital
Edward L Bernays: The Father of Spin
Ekaterina Walter and Jessica Gioglio
The Power of Visual Storytelling
The Social Church
The Little Book of Big PR