Marketing Book Reviews

Marketing_Book_ReviewsThere’s a plethora of marketing books available, some great, some OK, and some leave you wondering why. Bianca reviews many of these to learn new tactics and strategies for herself, and shares these with you. No, it’s not a Cliff Notes, you’ll still need to read these to gain their wisdom, but hopefully the reviews will help you sort the great from the WTF. Oh, and a word of warning, her definition of marketing book is a tad broad. You never know what you’ll find.

Bianca’s reviews are also at GoodReads, Amazon and NetGalley, as applicable.

Are you an author with a marketing book to be reviewed? Bianca accepts review copies via NetGalley and directly. Please contact her first to check her turn-around time. Sometimes she’s too busy to accept new books and would hate to waste your time.

Melissa Anelli

Harry, a History

Simon T Bailey

Shift Your Brilliance

Scott Berkun

The Year Without Pants

Richard Branson

Business Stripped Bare

Gina Carr and Terry Brock

Klout Matters

Neil Gains

Brand esSense

Mark Gallagher

The Business of Winning

Kimberly Gauthier

Standing Out in a Popular Blogging Niche

Malcolm Gladwell

The Tipping Point

Seth Godin

We Are All Weird

Meredith Gould

The Social Media Gospel

Sarah Granger

The Digital Mystique

Jeff Jarvis

What Would Google Do?

Beth Kanter and Allison H Fine

The Networked Nonprofit

Guy Kawasaki

The Macintosh Way
Enchantment
The Art of Social Media (with Peg Fitzpatrick)

John P Kotter

Accelerate

Bryan Kramer

Human to Human: #H2H

Steven D Levitt and Stephen J Dubner

Superfreakonomics

Jag Randhawa

The Bright Idea Box

Daniel Rowles

Digital Branding

Christian Rudder

Dataclysm

Damien Ryan

Understanding Digital Marketing

Dan Schawbel

Promote Yourself: The new rules for career success

Mike Smith

Targeted

Brian Solis

What’s the Future of Business?

Paul Springer and Mel Carson

Pioneers of Digital

Biz Stone

Things a Little Bird Told Me

Larry Tye

Edward L Bernays: The Father of Spin

Ekaterina Walter and Jessica Gioglio

The Power of Visual Storytelling

Jennefer Witter

The Little Book of Big PR

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