Marketing

Economics-Featured

The Economics Your Career Needs You To Know

I know what you’re saying: economics is boring. It’s all money, and statistics, and the class you slept through at college. Demand and supply, elasticity of demand, it goes on....

Online-Retail-Instore-image

Are We Seeing a Move Away from Online Retail?

Black Friday 2016 set a new record. No, not the number of parking lot assaults (hopefully that count is decreasing), but online sales outnumbered those in-store. The National Retail Federation...

Podcasts-Featured

Podcasts to Make You a Better Marketer

Let’s get it out there, I’m a nerd. Recently I had a conversation with a colleague about Seattle’s traffic snarls. I had to admit that I don’t mind the traffic...

SEO-Lazy-Marketers-Featured

SEO for Lazy Marketers

Recently I was chatting with a friend about rebuilding a mutual client’s website. She asked me to remind the client to stop putting all her copy in images because it’s...

AP-Style-Featured-100

The internet loses its capital letter, and other AP StyleBook changes

In April, the American Copy Editors Society announced the 2016 updates to their AP StyleBook. All up there are 250 changes, and some are more significant than others. For those...

Which Google Analytics Metrics Should You Track?

Google Analytics is a powerful marketing tool. It’s also a powerfully confusing tool. Installing Google Analytics is the easy part. After that, it’s a series of reports, and graphs, and...