Marketing

Studying

How I Passed the Google AdWords Exam The First Time

Have you considered the Google AdWords certification? It wasn’t on my 2015 plan, but when I had the chance to model my final grad school project on the Google Online...

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Five Business Theories from College that I Still Use Today

Remember the late night cram sessions thinking that it’s all a waste of time. You’re never going to use the business theories, so why bother learning them. I’m in my...

Audience-thinking

Is your audience thinking about you?

Have you seen this cartoon by Tom Fishburne? It’s an old one now but often on my mind in discussions about audiences. Actually in discussions about all marketing really. Those...

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Oreo Wanted a Global Brand: Learn from their mistakes

You’ve probably heard of green tea Oreo cookies. What about choc-dipped ones? These are both flavors developed by America’s favorite cookie after they crashed and burned on their original plan...

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Content Marketing: How we got 557% Facebook reach

Holy Flibbertigibbeting Goldfish, Batman! Six days ago we started a project that gave us content marketing magic. As of writing this post, Sunday afternoon, we have 557% Facebook reach with...

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Discounted Marketing Tools for Non-Profits

We all know how I refuse to think of non-profit organizations and marketing any differently than that of any company. However, I’m admitting to being a hypocrite because I’ll accept...