Archive for category Modern Culture

Are you more productive working in a cafe?

Posted by on Sunday, 23 June, 2013

coffeeIf you’re like me, you work best in some noise. Cafes get me out of the house, hydrated and fed, and give me the white noise needed to concentrate.

However, there are times you have a deadline but can’t make it to a cafe (actually, like now at 8:30 on a Sunday night).

Coffitivity to the rescue.

Coffitivity is a fun website that provides the cafe sounds to give you white noise to concentrate. It balances the volume with your own music so Macklemore gets a new backing track – mimicking your cafe experience.

Listen away while you’re working and if you hear a glass smashing or an abusive customer, let me know in the comments. I’m curious how realistic it is.

Proactive Direct Marketing from AARP

Posted by on Thursday, 28 March, 2013

AARP Scam WarningThis is the first of a couple of amazing public service announcement campaigns I’ve seen recently.

This was unaddressed mail, delivered via USPS. The kind of piece that I glance at and throw in the recycling. It’s a long time since I’ve seen good DM.

However, looking closer shows it’s an amazingly well executed PSA from AARP. It’s relevant information to help their audience and delivered so it will get in their hands. Before you say “but it’s a print piece!” think of THEIR audience: retirees.

Print has massive cut through for people home during the day. The same people who spent their lives able to believe all they are told, and only getting computers late in their careers. Gullible, but not intentionally so.

So this piece that looks like a scam, but educates on what a scam is becomes a brilliant piece of direct marketing. It gets a PSA to the right people at the right time. AND, these people will appreciate the information; building their trust in AARP.

One final criticism you may have. Why was it sent to an area that hits a 37 year old digital marketing manager? For where I live, 23.3% of the residents are 62 years or older.

Congratulations to the AARP team.

How to Limit Who Sees Your Facebook Posts

Posted by on Saturday, 16 March, 2013

So for most people reading this, facebook is a tool for your work and personal life, so you know it fairly well.

This is for my friends who aren’t so facebook aware and are confused by the settings. Disclaimer: this is valid as of today, March 15, 2013. Layout changes may and will occur.

All screen grabs are from a Graph Search enabled profile, so yours may be a little different.

To limit who can see your posts, click the cog symbol in the top right of the page and select “Privacy Settings”.

The top option has “Who Can See Your Future Posts?”. Click edit in that row.

Facebook Security Post Settings

As in the above option, click Custom to choose an option. You have several choices:

  • Public > anyone can see it
  • Friends > Your friends can see the post
  • Friends Except Acquaintances > this one is only applicable if you’ve marked some friends as acquaintances to down-grade their importance to you. This is a good way to stop sharing posts with people you don’t really like, but it’s inappropriate to unfriend. Yeah, you can interpret that which ever way you wish.
  • Only Me > Yes, only you can see these. Great for apps and silly spammy stuff.
  • Custom > Selecting this option means you can share posts with friends etc, except individuals whom you select.

Below that is an option for lists. Most people don’t have lists, but if you do, it’s the same kind of filtering.

Next move to the third row in that section.

Facebook Security Past Post Settings

Selecting “Limit Past Posts” to apply your newly created settings to your previous posts.

And you’re done. There’s no need to even save.

For those waiting on the social profile and media law posts, sorry. The quick posts are coming out easier and I have a huge, last-minute project in the works. All will be revealed soon. I’m excited.

Thank you, Steve Jobs

Posted by on Wednesday, 5 October, 2011

Thank you for proving that computers can be beautiful and functional.

Thank you for imagining the unimaginable.

Thank you for never accepting good enough.

Thank you for changing the world.

Thank you, Steve Jobs.

Steve Jobs 1955-2011

Eras and Attitudes

Posted by on Monday, 11 October, 2010

I can across this while researching my Masters thesis.

“But now I must warn you: Many people who adhere to the old rules will fight you on this strategy. If you are a marketing professional who wants to reach your buyers directly, you will likely encounter resistance from corporate communications people. PR folks will get resistance from their agencies. They’ll say the old rules are still in play. They’ll say you have to focus on ‘the four Ps’. They’ll say you need to talk only about your products. They’ll say that the media is the only way to tell your story and that you can use press releases only to reach journalists, not your buyers directly. They’ll say that bloggers are geeks in pajamas who don’t matter.”

I know the blogger mention does narrow this, but when do you think this was published? The term blog was first used in 1997 and by 2002, blogs were mainstream in political communications (ref). Look at the rest of the quote. When was the last time you heard a corporate communicator refuse to define an audience? I first formally studied marketing in 1994 and already the 4 Ps were losing favor. And journalists and print media have been encountering reduced circulation for years.

So, when was this published? This quote is from The New Rules of Marketing & PR by David Meerman Scott, published in 2007 – only three years ago. From those attitudes, I expected it to be from the early 2000s at the latest, by someone who has just discovered the internet (remember introducing your grandparents the net?).

Luckily, this pessimistic, out-dated view is perfect for my thesis on communications barriers.