If you’re like me, you work best in some noise. Cafes get me out of the house, hydrated and fed, and give me the white noise needed to concentrate.
However, there are times you have a deadline but can’t make it to a cafe (actually, like now at 8:30 on a Sunday night).
Coffitivity to the rescue.
Coffitivity is a fun website that provides the cafe sounds to give you white noise to concentrate. It balances the volume with your own music so Macklemore gets a new backing track – mimicking your cafe experience.
Listen away while you’re working and if you hear a glass smashing or an abusive customer, let me know in the comments. I’m curious how realistic it is.
This afternoon I visited the Elliott Bay Book Company to grab a new baby gift for a friend. Upstairs I found this stapled on a shelf:
Yes, it piqued my attention. I took a photo, then scanned the code. I was curious. We know Amazon and online sales are hurting bookstores. I wanted to see how this store was fighting back.
It linked me here:
A recent Seattle Times article on the impact of show-rooming.
I love how this was done. No whining that online is killing them, or berating the showroomers. Just a subtle guilt-trip and some education.
My little guilt-trip addition to this (yes, personal rant here), when you’re buying from an independent bookstore, you’re not just buying the book. You’re buying personal recommendations from the staff, book clubs, reading events for adults and kids, and book signings.
Rant over; back to reviewing this communication, congratulations to the Elliott Bay Book Company on a job well done.
This is the first of a couple of amazing public service announcement campaigns I’ve seen recently.
This was unaddressed mail, delivered via USPS. The kind of piece that I glance at and throw in the recycling. It’s a long time since I’ve seen good DM.
However, looking closer shows it’s an amazingly well executed PSA from AARP. It’s relevant information to help their audience and delivered so it will get in their hands. Before you say “but it’s a print piece!” think of THEIR audience: retirees.
Print has massive cut through for people home during the day. The same people who spent their lives able to believe all they are told, and only getting computers late in their careers. Gullible, but not intentionally so.
So this piece that looks like a scam, but educates on what a scam is becomes a brilliant piece of direct marketing. It gets a PSA to the right people at the right time. AND, these people will appreciate the information; building their trust in AARP.
One final criticism you may have. Why was it sent to an area that hits a 37 year old digital marketing manager? For where I live, 23.3% of the residents are 62 years or older.
Congratulations to the AARP team.
So for most people reading this, facebook is a tool for your work and personal life, so you know it fairly well.
This is for my friends who aren’t so facebook aware and are confused by the settings. Disclaimer: this is valid as of today, March 15, 2013. Layout changes may and will occur.
All screen grabs are from a Graph Search enabled profile, so yours may be a little different.
To limit who can see your posts, click the cog symbol in the top right of the page and select “Privacy Settings”.
The top option has “Who Can See Your Future Posts?”. Click edit in that row.
As in the above option, click Custom to choose an option. You have several choices:
- Public > anyone can see it
- Friends > Your friends can see the post
- Friends Except Acquaintances > this one is only applicable if you’ve marked some friends as acquaintances to down-grade their importance to you. This is a good way to stop sharing posts with people you don’t really like, but it’s inappropriate to unfriend. Yeah, you can interpret that which ever way you wish.
- Only Me > Yes, only you can see these. Great for apps and silly spammy stuff.
- Custom > Selecting this option means you can share posts with friends etc, except individuals whom you select.
Below that is an option for lists. Most people don’t have lists, but if you do, it’s the same kind of filtering.
Next move to the third row in that section.
Selecting “Limit Past Posts” to apply your newly created settings to your previous posts.
And you’re done. There’s no need to even save.
For those waiting on the social profile and media law posts, sorry. The quick posts are coming out easier and I have a huge, last-minute project in the works. All will be revealed soon. I’m excited.
Thank you for proving that computers can be beautiful and functional.
Thank you for imagining the unimaginable.
Thank you for never accepting good enough.
Thank you for changing the world.
Thank you, Steve Jobs.
Steve Jobs 1955-2011