We all know about finding the correct audience and tools for the message, so when I was voicing my disgust in 2DAY FM’s new processes dealing with Kyle and Jackie O’s foul breakfast programme I only aimed for my Twitter followers. There’s a wider range of people in my FaceBook friends and I didn’t think it would be as well received.I slipped up using TweetDeck and forgot to deselect the FaceBook option. The message went to both sites.The response was surprising.On Twitter there was one response (not someone following me) trying to recruit me into a boycott of Kyle and Jackie O’s sponsors.Within minutes on FaceBook friends had “liked” the status with one comment added the next morning. In total there are eight responses. Unfortunately none of the 2DAY FM fans prompted a debate but when I thought it was too controversial for my FaceBook friends it was a good result.If you want to follow my tweets, my username is biancajsmith.
A 16yo friend updated his Facebook status this morning to brag he poached an egg for the first time.I admit, it’s not remarkable in itself, but how he learnt how to was – he watched a tutorial on YouTube. Social media: now teaching teenage boys how to cook.
I’m a marketer working in the financial services industry. Constantly I’m hearing the financial downturn blamed for everything.Over the last two days we’ve seen Richard Branson talk of the opportunities the current situation gives entrepreneurs and Seth Godin posted this blog entry earlier today.So things are a bit tight at the moment. What are you going to do about it?