Marketing Book Reviews

Need to brush up on a topic or just after some weekend reading? We'll help you sort the meh from the wow. >>

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Such a broad topic but we don't have space for that many tiles. Mainly digital, with bits of print and TVC thrown in.


The eternal question: how do I best manage my career? We hope these posts help.

Latest Blog Posts


The Myths of PR – Book Review

Reading the Myths of PR by Rich Leigh took my back to the first semester of my public relations degree. My initial lecturers were former News Ltd journalists turned jaded...


Gladiators, Pirates and Games of Trust – Book Review

Gamification isn’t game theory, but I suspect most marketers are like me and not actually know what game theory is. That’s what I was hoping to learn from Gladiators, Pirates...


Why your WordPress site needs an SSL certificate

This morning Blue Host emailed offering me a free SSL certificate for one of my WordPress sites hosted with them. I’ve been meaning to add one to but wasn’t...


The Art of Invisibility by Kevin Mitnick – Book Review

You may be questioning why a digital marketer would encourage reading the Art of Invisibility. It’s a book teaching how to hide your online life. Hiding online actions does tend...


Super Bowl Ads 2017 – Who Was Great?

Note: Thanks to all who’ve been checking in for the Super Bowl ads. The list of great ads is now complete.  Maybe it’s because I’m more marketer than advertiser. Maybe it’s...


The Economics Your Career Needs You To Know

I know what you’re saying: economics is boring. It’s all money, and statistics, and the class you slept through at college. Demand and supply, elasticity of demand, it goes on....