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Latest Blog Posts


Why “But we’re a nonprofit” is a lazy excuse

We’ve all heard it. We can’t run this campaign/do social media/talk to the media/pay competitive salaries/insert another task because we’re a nonprofit organization. Nonprofit organizations do some amazing work and...


How to Keep Busy (for Cheap) Between Marketing Jobs

It happens to everyone. A contract finishes before you have another lined up. Or the company lets people go, and you lose your marketing job. Being between gigs in Seattle...


How the LEGO Group lets fans play with its brand

It’s a task to balance. How do you engage fans and influencers but also protect your brand? Copyright law is fairly consistent around the world when it says that you...


Grammar Girl’s Quick and Dirty Tricks for Better Writing – Book Review

I went through school without studying English grammar. In the ’80s and ’90s, Victorian schools were using whole word learning, so we used grammar but we were never taught how...


The Hootsuite Ambassador’s Favorite Business Books for 2015

This year’s list of the Hootsuite Ambassador’s favorite business books for 2015 is rather different than the 2014 list. It’s interesting to see that none of the Hootsuite Ambassador’s favorite business...


Social Listening, Hootsuite and New Year’s Resolutions

My official New Year’s Resolutions are pretty much the same as last year, but there’s another that’s more of an intention than a specific goal. That’s to do social listening...