Marketing Book Reviews

Need to brush up on a topic or just after some weekend reading? We'll help you sort the meh from the wow. >>

Interview with a Marketer

Learn how the experts make marketing magic in this interview series. >>

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Such a broad topic but we don't have space for that many tiles. Mainly digital, with bits of print and TVC thrown in.


The eternal question: how do I best manage my career? We hope these posts help.

Latest Blog Posts


Content Inc – Book Review

Content Inc by Joe Pulizzi is like the latest James Bond movie. I’ve finished it, but I’m not sure if I like it. Joe Pulizzi is the founder of the...


Tourism Social Media at #HootUpYVR

Like many of the Hootsuite Ambassadors, I’ve always had HootUp envy. Sure, we’re invited to run our own HootUps (community-lead Hootsuite events), but it’s not the same as the ones...


Campaigns that Shook the World – Book Review

Rita Skeeter came to mind often while reading Campaigns that Shook the World by Danny Rogers. Maybe my expectations were out, but I was expecting an in-depth look at some...


Tips for Great Smartphone Photography

We all know the benefits of great photography. According to a recent HubSpot study, tweets with images get 18% more click-though, and blog posts are shared twice as often. I...


Little Rice – Book Review

I’ve lived in two countries and spend a lot of time in a third, but they’re all rather homogenous. All are English-speaking and tech-enabled. Your phone runs either iOS or...


Four Things I Learned Running My First Google AdWords Campaign

Recently I ran my first Google AdWords campaign. OK, well technically not my first campaign. I ran lots of campaigns while working with Marchex a few years ago. This was...