Marketing Book Reviews

Need to brush up on a topic or just after some weekend reading? We'll help you sort the meh from the wow. >>

Interview with a Marketer

Learn how the experts make marketing magic in this interview series. >>

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Social Media

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Are you still unleashing the power of WordPress for your website? Find tips, tricks and how-to's.


Such a broad topic but we don't have space for that many tiles. Mainly digital, with bits of print and TVC thrown in.


The eternal question: how do I best manage my career? We hope these posts help.

Latest Blog Posts


Online Marketing for Busy Authors – Book Review

I have one complaint about Online Marketing for Busy Authors by Fauzia Burke. That it’s targeted perfectly for authors. This is one useful marketing book. Replace the word author with...


Which Google Analytics Metrics Should You Track?

Google Analytics is a powerful marketing tool. It’s also a powerfully confusing tool. Installing Google Analytics is the easy part. After that, it’s a series of reports, and graphs, and...


Hug Your Haters – Book Review

Jay Baer’s new book, Hug Your Haters, reminds me of some valuable advice I received early in my retail career (retail is one of my past lives). I was taught...


Why “But we’re a nonprofit” is a lazy excuse

We’ve all heard it. We can’t run this campaign/do social media/talk to the media/pay competitive salaries/insert another task because we’re a nonprofit organization. Nonprofit organizations do some amazing work and...


How to Keep Busy (for Cheap) Between Marketing Jobs

It happens to everyone. A contract finishes before you have another lined up. Or the company lets people go, and you lose your marketing job. Being between gigs in Seattle...


How the LEGO Group lets fans play with its brand

It’s a task to balance. How do you engage fans and influencers but also protect your brand? Copyright law is fairly consistent around the world when it says that you...