Marketing Book Reviews

Need to brush up on a topic or just after some weekend reading? We'll help you sort the meh from the wow. >>

Interview with a Marketer

Learn how the experts make marketing magic in this interview series. >>

Guest Blogging

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Social Media

What's the latest in social media? Learn to be more effective with your campaigns.


Are you still unleashing the power of WordPress for your website? Find tips, tricks and how-to's.


Such a broad topic but we don't have space for that many tiles. Mainly digital, with bits of print and TVC thrown in.


The eternal question: how do I best manage my career? We hope these posts help.

Latest Blog Posts


The Social Church – Book Review

People are often confused why a marketer is working digital communications for a faith organization, and Justin Wise sums it up well in The Social Church. To paraphrase him, the...


Fire Up by Debra Trappen – Book Review

Finishing my Masters degree meant marketing book reviews were put aside for a bit. I have a couple of others lined up but when Debra Trappen announced a book tour...

Bus Seat

How to manage a crisis via social media when it’s not your crisis

Yesterday morning was the fourth time I’ve had to go to a client or executive and suggest we publicly respond to a crisis. Three shootings and a terrorist bombing. This...


Oreo Wanted a Global Brand: Learn from their mistakes

You’ve probably heard of green tea Oreo cookies. What about choc-dipped ones? These are both flavors developed by America’s favorite cookie after they crashed and burned on their original plan...


What is a millennial?

We’ve been using the term millennial to describe young adults for nearly ten years now, but can you define a millennial? This is the challenge we looked at on Saturday...


Tips for Building a Social Media Community

Think about your favorite communities. Is it your work community? School? Neighborhood? Fandom? What is it that these have in common? Apart from you, I mean. It’s a passionate commitment...