Marketing Book Reviews

Need to brush up on a topic or just after some weekend reading? We'll help you sort the meh from the wow. >>

Interview with a Marketer

Learn how the experts make marketing magic in this interview series. >>

Guest Blogging

Have something to share? See how to submit a guest post. >>

Social Media

What's the latest in social media? Learn to be more effective with your campaigns.


Are you still unleashing the power of WordPress for your website? Find tips, tricks and how-to's.


Such a broad topic but we don't have space for that many tiles. Mainly digital, with bits of print and TVC thrown in.


The eternal question: how do I best manage my career? We hope these posts help.

Latest Blog Posts


Learn social media from the best, for free, in your PJs

Working part-time for a nonprofit while studying this year means I’ve had no budget to learn social media, so I’m rather excited by Tuesday’s Connect via Hootsuite virtual conference. It’s...


Are your social media profiles up-to-date?

Autumn is a great time to update your social media profiles. It’s kind of like Spring Cleaning but in Autumn. I know you put a lot of thought in when...


Hootsuite’s Social Media Marketing Certification – an addition to Hootsuite University

Hootsuite has added a new certification to their education program: the Social Media Marketing Certification. This adds to Hootsuite University and the Social Media Strategy Certificate as their education options....


Eight Guiding Principles for Valuable Content Marketing

As a Content Manager my day is generally “Share, share, share, share, share, create, share, share, share, share, share, share, share, share, create, sleep”. And with all that sharing there’s...


My three favorite swag items

Recently I bragged that I was attending MozCon*. A few reminded me to take an extra bag for all the t-shirts and USB drives. I groaned. More landfill swag. There’s...


Paid Attention – Book Review

I apologise to Faris Yakob for the lateness of this Paid Attention review. I started reading early, then grad school started. I picked it up again during the mid-year break...