Marketing Book Reviews

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Such a broad topic but we don't have space for that many tiles. Mainly digital, with bits of print and TVC thrown in.


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Latest Blog Posts


Forget Passion. Follow Your Curiosity.

How many times have you been told to follow your passion? For a college major, job, everything. Follow your passion and life’s set. But what if you can’t find your...


The Cluetrain Manifesto – Book Review

I think it’s time to put The Cluetrain Manifesto in the vault. For 17 years it has been touted as the life changing marketing book that everyone should read. It’s...


The internet loses its capital letter, and other AP StyleBook changes

In April, the American Copy Editors Society announced the 2016 updates to their AP StyleBook. All up there are 250 changes, and some are more significant than others. For those...


Online Marketing for Busy Authors – Book Review

I have one complaint about Online Marketing for Busy Authors by Fauzia Burke. That it’s targeted perfectly for authors. This is one useful marketing book. Replace the word author with...


Which Google Analytics Metrics Should You Track?

Google Analytics is a powerful marketing tool. It’s also a powerfully confusing tool. Installing Google Analytics is the easy part. After that, it’s a series of reports, and graphs, and...


Hug Your Haters – Book Review

Jay Baer’s new book, Hug Your Haters, reminds me of some valuable advice I received early in my retail career (retail is one of my past lives). I was taught...