Public Relations

Correcting Misinformation in the Media: How We Can Help the Refugees

Recently Kevin Rudd, the Australian Prime Minister, made an upsetting announcement. He declared that all refugees arriving by boat will be transported to Papua New Guinea and not settled in Australia. Not only has the country decided to illegally shirk its responsibilities and…
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Are you show-rooming? A local bookstore fights back with class.

This afternoon I visited the Elliott Bay Book Company to grab a new baby gift for a friend. Upstairs I found this stapled on a shelf: Yes, it piqued my attention. I took a photo, then scanned the code. I was curious. We…
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The Impossible Post – Trying to categorize social media platforms

This post could just as easily been called, “A blog post that takes three minutes to read takes three hours to write.” This is about yesterday’s post. In summary, it tells how you can’t match social media platforms directly to…
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The impossible question: Which social media platforms should I use?

When you’re a kid, the big question is, “When’s Christmas?”. As a teen it’s “how can I get <insert name here> to like me?”. As a digital marketer it’s “which social media platforms should I be using?” The only one…
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Want to reach a teenage stoner? Try out-of-door PSAs.

Here’s the second brilliant public service announcement communications that I’ve seen recently. If you missed the first post, here it is. Teen drug use is a problem everywhere, but how do you reach this tricky audience. If audience is even…
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