Want to reach a teenage stoner? Try outdoor PSAs

outdoor PSAsHere’s the second brilliant public service announcement communications that I’ve seen recently. If you missed the first post, here it is.

Teen drug use is a problem everywhere, but how do you reach this tricky audience? If audience is even the right word.

The City of Mercer Island has taken a creative approach with these outdoor PSAs. I don’t have results, but this would have hit the mark when I was 16.

These laminated signs are taped to picnic tables in a local park. I’m assuming that if I walked down there at night I’d find kids puffing away. Here’s hoping the FAQs convince the kids (play on their paranoia?) to stop and go home. At the least, the message is at least being put in front of the target. Not an easy feat with a tech-savvy, rebellious group.

Well done to the comms team for the City of Mercer Island. These are impressive outdoor PSAs.

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