Archive for category Social Networking

Some Great Marketing Books To Fill The Time

Posted by on Tuesday, 24 May, 2011

As you’ve seen, my commitment to weekly blogs hasn’t been going that well. It’s all for a good purpose though. I’m working on IABC/Seattle‘s new WordPress site. It will be live in a few weeks and I’ll be back to normal programming.

In the meanwhile, here are a few of the marketing and business books I’ve either read recently or are on my shelf waiting to be read. Reviews will be coming soon, but don’t let that stop you starting on them now.

The Thank You Economy by Gary Vaynerchuk

Enchantment by Guy Kawasaki

Reality Check by Guy Kawasaki (can you see the trend here?)

Onward: How Starbucks Fought For Its Life Without Losing Its Soul by Howard Schultz

Have you read a great business or marketing book recently? Share it in the comments.

Yes, your business can live without social media

Posted by on Sunday, 8 May, 2011

If Coca-Cola had decided not to advertise on television in the 1940s, would we still be sipping an ice cold Coke today? Possibly, but it’s more likely Pepsi or another type of soda. Like with the advent of television (and each of the tools in the marketing communications tool kit), we take a risk in ignoring them.

In the context of social media, Gary Vaynerchuk describes it well in The Thank You Economy:

Right now, I’d say that social media is a bit like a kidney – you can survive with only one, but your chances to making it to old age are a lot better with two. Eventually, though, I think social media will be as important to a business as a strong heart beat.

The same as television, radio, newspapers and all our other tools before them.

Apologies for the late post. A little server issue took the site down on Thursday and Friday.

There’s no easy answer to SEO and social media

Posted by on Monday, 21 March, 2011

I’m always surprised how many experienced marketers and communicators just don’t get search engine optimization (SEO) and social media.

Last week I was asked how to get to the top of Google. My response to generate more optimized content didn’t go down very well. They were wanting a quick ‘fix’ that wouldn’t involve any work.

Also last week, I read a blog post by Julien Smith, titled ‘How to Survive the Social Crash’. Smith warns of the pending implosion of the social media industry. While I agree that social media is over-rated, Smith has exaggerated the situation and he, himself, fails to understand that social media is just another marketing and communications tool. Just like public relations and advertising.

What’s the solution for these two situations? It’s easy – go back to your marketing basics. Identify the target audience. Ask what is the objective. What will be the best tactics to achieve this? How do we measure the outcomes? Focussing on these will give you success. Unlike wanting an easy ride to the top of Google or putting all your eggs in the social media basket.

Socialnomics has done it again – THE argument for social media implementation

Posted by on Sunday, 9 May, 2010

Socialnomics has updated their Social Media Revolution video. There may be one or two people out there who still can’t see the power of social media. Just play them this:

Edit: apologies for those who saw the link missing. I recently transfered between servers and left the link behind.

Why Should I Follow You On Twitter?

Posted by on Thursday, 1 April, 2010

I know Twitter etiquette says we should follow those who follow us, but is that the best use of Twitter and your time? I have many people who want to hear from me, but I don’t wish to return the favor. Sure, you can show me how to spam people to get thousands of followers, but I prefer quality over quantity. So what should you do to convince me to follow you? 1. Be Relevant Have a look at my Tweets and who I am. Am I in your target audience? Will your Tweets benefit me? I have hundreds of Tweets presented to me daily. I don’t want rubbish cluttering my feed so you get an extra follower. 2. Be Genuine Add personality to your Tweets. I don’t care if you’re repeating your company messages, just make sure we know you’re a real person. 3. Engage with Me Twitter is a public relations tool. So remember it’s all about building relationships, personal and business. Join in conversations and if you see a Tweet your followers may enjoy – share it. Now you know how to get my attention – follow me. I may just follow you back.