Archive for category Social Networking

Some Great Marketing Books To Fill The Time

Posted by on Tuesday, 24 May, 2011

As you’ve seen, my commitment to weekly blogs hasn’t been going that well. It’s all for a good purpose though. I’m working on IABC/Seattle‘s new WordPress site. It will be live in a few weeks and I’ll be back to normal programming.

In the meanwhile, here are a few of the marketing and business books I’ve either read recently or are on my shelf waiting to be read. Reviews will be coming soon, but don’t let that stop you starting on them now.

The Thank You Economy by Gary Vaynerchuk

Enchantment by Guy Kawasaki

Reality Check by Guy Kawasaki (can you see the trend here?)

Onward: How Starbucks Fought For Its Life Without Losing Its Soul by Howard Schultz

Have you read a great business or marketing book recently? Share it in the comments.

Yes, your business can live without social media

Posted by on Sunday, 8 May, 2011

If Coca-Cola had decided not to advertise on television in the 1940s, would we still be sipping an ice cold Coke today? Possibly, but it’s more likely Pepsi or another type of soda. Like with the advent of television (and each of the tools in the marketing communications tool kit), we take a risk in ignoring them.

In the context of social media, Gary Vaynerchuk describes it well in The Thank You Economy:

Right now, I’d say that social media is a bit like a kidney – you can survive with only one, but your chances to making it to old age are a lot better with two. Eventually, though, I think social media will be as important to a business as a strong heart beat.

The same as television, radio, newspapers and all our other tools before them.

Apologies for the late post. A little server issue took the site down on Thursday and Friday.

There’s no easy answer to SEO and social media

Posted by on Monday, 21 March, 2011

I’m always surprised how many experienced marketers and communicators just don’t get search engine optimization (SEO) and social media.

Last week I was asked how to get to the top of Google. My response to generate more optimized content didn’t go down very well. They were wanting a quick ‘fix’ that wouldn’t involve any work.

Also last week, I read a blog post by Julien Smith, titled ‘How to Survive the Social Crash’. Smith warns of the pending implosion of the social media industry. While I agree that social media is over-rated, Smith has exaggerated the situation and he, himself, fails to understand that social media is just another marketing and communications tool. Just like public relations and advertising.

What’s the solution for these two situations? It’s easy – go back to your marketing basics. Identify the target audience. Ask what is the objective. What will be the best tactics to achieve this? How do we measure the outcomes? Focussing on these will give you success. Unlike wanting an easy ride to the top of Google or putting all your eggs in the social media basket.

An old man’s scent has become sexy again

Posted by on Wednesday, 14 July, 2010

Today is the day Old Spice became the scent for men to have, thanks to a beautifully executed social media campaign.

Mashable have said it best here, but essentially the gorgeous man from the TV campaign launched in February this year has spent the day responding to fans’ Tweets. All responses have been posted on Old Spice’s YouTube channel and linked through to their facebook fan page too. Media coverage is now international and I suspect Old Spice would be a Twitter trending topic, even if it wasn’t sponsored.

This is a campaign to be talked about for years – and not just for that body.

Socialnomics has done it again – THE argument for social media implementation

Posted by on Sunday, 9 May, 2010

Socialnomics has updated their Social Media Revolution video. There may be one or two people out there who still can’t see the power of social media. Just play them this:

Edit: apologies for those who saw the link missing. I recently transfered between servers and left the link behind.