Tag Archive: Advertising

Book Review: Targeted

I told a friend I was reading Targeted by Mike Smith. She asked “how could you write a book on SEM? Search engine marketing moves too fast”. She’s right. Targeted was a NetGalley offering I pounced on. Targeting has been…
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Marketing Campaign Round-Up

When was the last time you saw a brilliant marketing campaign? How about a not-so-brilliant one? I’ve seen a few around Seattle that fit each category. First Aid Shot Therapy No one likes a migraine, or even a hangover. First Aid…
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My 2014 Marketing Wishlist

It’s that time of year again. Kids are writing Santa lists. Adults are reflecting on the past year and planning for the next. Here’s my 2014 marketing wishlist. 1. Integrated marketing comes back. We talk about bringing down silos but…
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