Tag Archive: Advertising

My 2014 Marketing Wishlist

It’s that time of year again. Kids are writing Santa lists. Adults are reflecting on the past year and planning for the next. Here’s my 2014 marketing wishlist. 1. Integrated marketing comes back. We talk about bringing down silos but…
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Google KeyWord Finder – One of my favorite tools

Unless you play in the search engine marketing arena, you may not be aware of Google’s KeyWord Finder tool and the extent of its awesomeness. In SEM, it’s used for finding the low cost, high traffic keywords to target. It…
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Super Bowl 2013: the good, the bad and the Oreo

My plan for this post was to look at the best and worst three ads from Super Bowl 2013. Then four minutes into the power outage, Oreo tweeted this: At that point I, along with thousands of others, became¬†distracted. In…
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Cheer Up Mitt! – How far is too far in topical advertising?

If you were downtown Seattle in the weeks immediately after this year’s election, you may have seen this billboard. Roku, online streaming television hardware, ticked all the boxes for great advertising: timely, topical, amusing, clever, relevant to the product/brand. I…
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