Tag Archive: Audiences

Who are your Competitors?

Last week Amazon launched their back-to-school campaign by attacking independent college bookstores on their own turf – literally. As reported by Shelf Awareness and GeekWire, they set up displays on at least four college campuses across the US and college-aged…
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The Impossible Post – Trying to categorize social media platforms

This post could just as easily been called, “A blog post that takes three minutes to read takes three hours to write.” This is about yesterday’s post. In summary, it tells how you can’t match social media platforms directly to…
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Search Engine Marketing is about being compelling… not creepy

When I was first at university, a friend and I would watch television advertisements and compete to pick the target audience first. Later, I took it a step further to pick the advertiser’s goal. I’m struggling with this search engine…
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