Tag Archive: biancajsmith

Superfreakonomics by Steven D Levitt and Stephen J Dubner

What do street prostitutes, erupting volcanoes and doctors washing their hands have to do with economics? Not much, say some reviewers of Levitt and Dubner’s latest book, Superfreaknomics (Amazon, Dymocks). Their first book, Freakonomics, sold over 4 million copies and…
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What Would Google Do? by Jeff Jarvis

The business world has been changed by the internet. Consumers can jump online and in five minutes publish a video blog (vlog) detailing poor customer service. Give them another 30 seconds and the vlog has been sent to to 126…
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A Twitter Experiment with Kyle and Jackie O

We all know about finding the correct audience and tools for the message, so when I was voicing my disgust in 2DAY FM’s new processes dealing with Kyle and Jackie O’s foul breakfast programme I decided to run a twitter…
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