I’m always surprised how many experienced marketers and communicators just don’t get search engine optimization (SEO) and social media.
Last week I was asked how to get to the top of Google. My response to generate more optimized content didn’t go down very well. They were wanting a quick ‘fix’ that wouldn’t involve any work.
Also last week, I read a blog post by Julien Smith, titled ‘How to Survive the Social Crash’. Smith warns of the pending implosion of the social media industry. While I agree that social media is over-rated, Smith has exaggerated the situation and he, himself, fails to understand that social media is just another marketing and communications tool. Just like public relations and advertising.
What’s the solution for these two situations? It’s easy – go back to your marketing basics. Identify the target audience. Ask what is the objective. What will be the best tactics to achieve this? How do we measure the outcomes? Focussing on these will give you success. Unlike wanting an easy ride to the top of Google or putting all your eggs in the social media basket.
Finding the balance between professional and personal in a blog is always tricky. Communicators don’t want details of my trips or what my friends are up to. Some of my friends really don’t care about the business opportunities Foursquare presents. I respect that.
So if you want to hear my communications ramblings, stick around. If you want to know what else I get up to, here over to all of the above.
Thanks to the team (I suspect boys) at 11points.com for this one. Towards the end they aren’t so shocking, but should be noted.11 Little-Known Grammatical Errors That Will Shock and Horrify You
Not much, say some reviewers of Levitt and Dubner’s latest book, Superfreaknomics (Amazon, Dymocks). Their first book, Freakonomics, sold over 4 million copies and was heralded for making economic theory through real life examples.
In this follow-up book, the real life examples have remained (thus the prostitutes, volcanoes and doctors) but the links to to economics theories are tenuous and nearly non-existent. There are occasional mentions in some chapters and a blanket caveat stating it all comes under micro-economics theory. However, this is the same premise that links all activity to the demand and supply curves.
That aside, this is an excellent sociology book. The authors have pulled a wide range of research into an engaging and entertaining text. While reading this, you’ll find yourself quoting random examples of human behavior and never think of Leave to Beaver as innocent again. All research is supported in 35 pages of references and notes.
So, if you want to learn economic theory don’t read this book. But, if you’re after an entertaining insight in to human behavior, I highly recommend Superfreakonomics.