I was part-way through writing instructions for how to find keywords on Google’s Webmaster tools. It was to be posted on Wednesday.
Then, this afternoon I found this great article by Search Engine Watch. Not only does it give you ten ways to find keywords, it explains Google’s decision to suppress ALL of them. I decided to just link to the article because it describes the situation and solutions better than I can.
A client call got in the way. Then a friend was in my neighborhood and invited me to happy hour.
By the time I got back to my computer there was a new announcement: Google has removed all keyword data from Google Webmaster Tools. I swore.
It may be a bug. Google’s not saying anything, but that means nothing.
So making a plan C out of a plan B, the Search Engine Watch article is still a great article. Just with an extra keyword source.
The ones to use are:
- Learn from Avinash Kaushik
- Look at Non-Google Keywords
- Analyze On-Site Searches
- Use Google AdWords
- Use Search Volume Tools
- Look at Historical Data
- Use Google Trends
For more detail on each of these, here’s another link to the Search Engine Watch article.
PS, anyone want a half-written, now potentially useless, post on how to find keywords using Google’s Webmaster Tools?
If you’ve ever been to Starbucks with me you’d know I never drink their espresso. I was introduced to coffee in Melbourne, where there are independent roasters all over the city. However, even with espresso, Starbucks has its place. It has been great in introducing people to espresso. Many of these people then go on to discover the intricate flavors of espresso. So, it’s a starting point.
Big Data is the same. Marketers have been collecting data and analyzing it since the 18th century. This is the same data and analysis that people are now scrambling to attend conferences on and add their expertise of to their LinkedIn profiles.
We’ve always needed data to measure campaign effectiveness, but this was often overlooked. Marketers are creative people; numbers are scary. Gut feel was often considered enough evidence.
Thanks to the concept of Big Data, data analysis is finally getting the recognition and attention it deserves. The nerdy creatives (like me) can finally incorporate measurement into campaigns without getting weird looks from our colleagues. Our clients and bosses will actually appreciate the campaign efficiencies that’ll come from it. After all, it’s hard to argue with the data.
So instead of mouthing off about Big Data being the latest buzz term, encourage your number-phobic colleagues to learn it.