We all know I’m a content girl. Google has joined the content kids too, especially with the hummingbird update.
Does that mean we should ignore technical SEO?
Confession time. Last month I installed the WordPress SEO plug-in, Yoast. Yes, despite the rants about content being King and that words will win you traffic, I experimented with technical SEO.
Yoast is actually a pretty cool plug-in. It makes it easy to get SEO right with a scorecard and tips on improving your score. Add more words, use your focus word more, drop your writing complexity level, add a picture.
It did change my writing. I find myself replacing pronouns with my focus word, and writing longer posts. Not too much though. It’s people who are reading this and people who will be spending longer times on site, so it’s people (content) that still comes first.
Has it worked?
At first, I said no. Traffic on the first weekend bombed. Big time bombed. Then it jumped a little, but nothing I could attribute to the change. Then I saw this.
Bing was indexing more pages. Lots more pages.
Then I got the first click from Bing that I can remember. Really, I can’t recall any previous traffic from Bing and from that graph, I can see why. Barely any pages were indexed.
I have learned the benefits of technical SEO and have been reminded that marketing needs integration to work.
Bing Ads is pulling out the stops to win over agencies.
This week was the launch of Bing Ads Connect, a new event series educating agencies how to optimize Bing Ads campaigns for the holidays.
From talking to others at the event, Bing Ads (and its preceding names) hasn’t had the best relationship with agencies. I’m not sure that’s just agencies though. They do have a hard battle stealing share from Google. Especially when they also lack the features of Google AdWords.
However from what I saw on Tuesday, they’ve accepted the challenge. Last week’s report on Bing Ads’ efficiencies over Google AdWords opened me to looking at Bing Ads for some niche campaigns. The event definitely helped. It looked like ALL the team were in the room, and lots of notes were taken and questions asked – of us. They are listening.
But what did I learn?
- There are 31 million computer users who are only paid search accessible via Bing Ads
- On average, Bing Ads users spend 38% more
- Bing Ads segments using user persona with less emphasis on keywords
- Gift cards are the top Christmas gift, so extend your holiday campaigns to catch this delayed spend – or make a new, focused campaign
- They are still Google AdWord’s little brother, tagging along behind
- The Microsoft Partner program gives great perks, but at too great a cost
- Bing Ads has the BEST swag bags: $100 ad spend, pretty note pad and pen, holiday campaign planning guide, pre-stamped (and branded) holiday cards for clients, another pen, and a copy of Office 2013 Professional
I’m excited to test Bing Ads for a client. I’m curious to see if it’ll work with a tightly targeted, small campaign for a local tech startup. After Tuesday’s event, I’m sure it’ll be a success.
If you’re in one of the other cities the Bing Ads team is visiting, I recommend checking it out and sharing your thoughts in the comments.
Social media is oft blamed for society’s degradation. People have little hesitation in broadcasting their lives to the world, with seemingly little thought of consequence. Last night’s Social Media Club session brought together some people who are very concerned with privacy give give their views to those who are creating the social media platforms.Moderator: Declan McCullagh, Senior Correspondent with CBS News WebsitePanelists:Michael Schechter, Senior Program Manager with BingSue deLaauw, Senior Director Corporate Brand Marketing with Blue ShieldTim Schigel, CEO and Co-founder of ShareThisTim Collins, Senior Vice President Experiential Marketing, Wells FargoRyan Singel, Blogger and Journalist with WIREDThe main take aways from the session are:
- Privacy expectations are relative to life stages. Youth see opportunities, older people see threats
- Trust is assumed, but easily lost
- Highly targeted advertising can be creepy – consumers opting to customize their tracking profile, correcting and adding more data
- Americans have a lower expectation of privacy than, say, Germany – could be from a strong freedom of speech culture
- People still want control – foursquare is a success because of this
- Companies are screening consumer volunteered public information. Personal details (including medical) are removed, even when offered. From Michael’s smile people have offered Bing LOTS of over-share.
- Social media creates transparency through recording our lives.
- Teens using false names online to avoid having “teen fun” catching up with them later
- No formal studies but residents of central states more likely to over-share financial then on either coast. Overlay with political preference maps and it tells a strong story
Video of the full discussion is here.