I was part-way through writing instructions for how to find keywords on Google’s Webmaster tools. It was to be posted on Wednesday.
Then, this afternoon I found this great article by Search Engine Watch. Not only does it give you ten ways to find keywords, it explains Google’s decision to suppress ALL of them. I decided to just link to the article because it describes the situation and solutions better than I can.
A client call got in the way. Then a friend was in my neighborhood and invited me to happy hour.
By the time I got back to my computer there was a new announcement: Google has removed all keyword data from Google Webmaster Tools. I swore.
It may be a bug. Google’s not saying anything, but that means nothing.
So making a plan C out of a plan B, the Search Engine Watch article is still a great article. Just with an extra keyword source.
The ones to use are:
- Learn from Avinash Kaushik
- Look at Non-Google Keywords
- Analyze On-Site Searches
- Use Google AdWords
- Use Search Volume Tools
- Look at Historical Data
- Use Google Trends
For more detail on each of these, here’s another link to the Search Engine Watch article.
PS, anyone want a half-written, now potentially useless, post on how to find keywords using Google’s Webmaster Tools?
I’ve been quiet here recently and for good reason. Previously you’ve heard about my entry in the Jingle Bell Run/Walk for this year and to run the 5k (link to that post is here). I’m now blogging my progress on the new site Jingle to 5k.
A friend from Melbourne Natalie Roche is coaching me and writing the training program so I won’t end up with injuries. She also sends me messages such as, “Bianca, it’s Wednesday. Have you done your pilates yet?”. It’s needed; running is more fun than pilates.
Both Natalie and I will be posting and my training plan is online.
Comment, like, love on the Jingle to 5k site. Join me for the run if you’re in Seattle (you can walk or even snooze). Or sponsor me and help the Arthritis Foundation.
Unless you play in the search engine marketing arena, you may not be aware of Google’s KeyWord Finder tool and the extent of its awesomeness.
In SEM, it’s used for finding the low cost, high traffic keywords to target. It is based on actual searches – spelling errors and weirdness and all.
As well as SEM, it’s great to work out how to position your copy. What are the words your audience are using? You may use jargon, but if your audience doesn’t use the same terms you won’t be found via search engines. And we all want to be found.
Looking at the related keywords can also give you topic ideas to write about. Or, you can do what I used to get distracted by when keywording SEM campaigns: see what people actually search. Be warned though, it’s often NSFW and will have you thinking WTF?!?