People ask why I read social media books when it’s my life. It’s because 1. there’s always something to learn, and 2. when there’s so much going on, reminding me of some tactic or site is always appreciated. The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick is both of these.
This is Guy’s 12th book, and first collaboration with Peg. And I like the collaboration. Wait a sec, I’ve been writing so many positive reviews that it’s even sounding fake to me. I am actually more selective with which books I accept and have to admit I pounced on this via NetGalley before the Penguin rep offered it to me. I can see others will criticize The Art of Social Media and, to be honest, I can’t wait. This is not a book for beginners, and the authors don’t pull any punches. Guy’s snarky arrogance that we saw in The Macintosh Way is definitely back. People will take offense, but they probably buy Twitter followers anyway. Or maybe I’m just bias because I agree with all Guy and Peg’s tips in those sections.
What Do Guy and Peg Cover in The Art of Social Media?
They cover a lot of tips of optimizing your social media life. I say life because there are tips for your profiles, but also how you use them. There’s the recommendation to use an incognito window to test how followers will see your posts. also the reminder to remain positive and to only go three rounds in a dispute. I ended up making a to-do list for myself. They also look at optimizing your blog, so half of my list is for Tap Dancing Spiders. I have pages of notes, but if I include them all I’ll be sued for plagiarism. You’ll have to buy the book for more. It’s out of December 4.
Despite the arrogance, Guy and Peg fully acknowledge their resources, and most were people. Hat tips are throughout the book, but what do you expect from the man who built community for Apple? Even more contributor names are in the acknowledgments.
Who is The Art of Social Media For?
Not beginners, that’s for sure. While they do give some basics, it’s more optimizing than creating. They assume that you’re already active on social media.