Tag Archive: Book Reviews

Book Review: Got Social Mediology?

What’s with the great marketing books early in the year? Last year had the Bright Idea Box and Brand EsSense. This year we have Got Social Mediology? by Jay Izso. Maybe I loved Got Social Mediology? because Jay is a…
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Book Review: FMCG: The Power of Fast-Moving Consumer Goods

This book will save students a lot of time. FMCG: The Power of Fast-Moving Consumer Goods by Greg Thain and John Bradley tells the histories of nearly 30 FMCG companies. I originally used the word stories, but these are old, established…
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Book Review: We Are All Weird

I like this time when things are slow enough to start demolishing my To Read tower. That’s why I’ve just read a book from 2011 – We Are All Weird by Seth Godin.

Like all of Seth’s work, it’s a quick, light read, while challenging the status quo. Any good marketer has already moved beyond mass advertising, and onto “weird”. Unfortunately, there aren’t that many good marketers.

Book Review: The Art of Social Media

People ask why I read social media books when it’s my life. It’s because 1. there’s always something to learn, and 2. when there’s so much going on, reminding me of some tactic or site is always appreciated. The Art…
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Book Review: Standing Out in a Popular Blogging Niche

I first heard Kimberly Gauthier speak at WordCamp Seattle this year. Unfortunately I was the photographer for the day, so couldn’t stay for all her presentation. Thus, I was eager to read her book, Standing Out in a Popular Blogging…
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