Tag Archive: Book

Book Review: Targeted

I told a friend I was reading Targeted by Mike Smith. She asked “how could you write a book on SEM? Search engine marketing moves too fast”. She’s right. Targeted was a NetGalley offering I pounced on. Targeting has been…
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Book Review: We Are All Weird

I like this time when things are slow enough to start demolishing my To Read tower. That’s why I’ve just read a book from 2011 – We Are All Weird by Seth Godin.

Like all of Seth’s work, it’s a quick, light read, while challenging the status quo. Any good marketer has already moved beyond mass advertising, and onto “weird”. Unfortunately, there aren’t that many good marketers.

Book Review: The Art of Social Media

People ask why I read social media books when it’s my life. It’s because 1. there’s always something to learn, and 2. when there’s so much going on, reminding me of some tactic or site is always appreciated. The Art…
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Book Review: Standing Out in a Popular Blogging Niche

I first heard Kimberly Gauthier speak at WordCamp Seattle this year. Unfortunately I was the photographer for the day, so couldn’t stay for all her presentation. Thus, I was eager to read her book, Standing Out in a Popular Blogging…
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Book Review: The Business of Winning

The Business of Winning by Mark Gallagher is probably the business book I need to defend reviewing the most. It was also the most fun to read. Little known fact, I used to be a massive Formula 1 fan. Even…
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