Tag Archive: Book

Book Review: We Are All Weird

I like this time when things are slow enough to start demolishing my To Read tower. That’s why I’ve just read a book from 2011 – We Are All Weird by Seth Godin.

Like all of Seth’s work, it’s a quick, light read, while challenging the status quo. Any good marketer has already moved beyond mass advertising, and onto “weird”. Unfortunately, there aren’t that many good marketers.

Book Review: The Art of Social Media

People ask why I read social media books when it’s my life. It’s because 1. there’s always something to learn, and 2. when there’s so much going on, reminding me of some tactic or site is always appreciated. The Art…
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Book Review: The Business of Winning

The Business of Winning by Mark Gallagher is probably the business book I need to defend reviewing the most. It was also the most fun to read. Little known fact, I used to be a massive Formula 1 fan. Even…
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Book Review: Dataclysm

Did you hear? Dating site, OKCupid has lied to you; just to see what happens. This headline hit just days after Facebook tried publishing user behavior research in an academic journal. What the journalists seem to have missed was that…
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