Tag Archive: Books

Book Review: Shift Your Brilliance

Now this is my type of self-help book. Last week, Simon T Bailey released his follow-up to Release Your Brilliance — Shift Your Brilliance. To be honest, if I didn’t hear Simon speak at the American Marketing Association Leadership Conference,…
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Book Review: The Networked Nonprofit

You’re probably wondering why I reviewed a four year old social media book. It’s so social media that Randi Zuckberberg wrote the foreword. Why did I review The Networked Nonprofit by Beth Kanter and Allison H Fine? A small part…
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Book Review: Digital Branding

Digital Branding by Daniel Rowles is exactly the digital marketing book I would write. It’s current, relevant, very practical, honest, and topical. Perhaps a little too much so. I can see some “old-timers” being intimidated by the practices Rowles demands….
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Book Review: Pioneers of Digital

Where was this book when I was in grad school? Pioneers of Digital¬†(Paul Springer and Mel Carson) is a collection of 20 interviews and case studies looking at the founders of digital marketing, the ones who did it by design…
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